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Definition
| the buying behavior of final consumers--individuals and households that buy goods and services for personal consmption |
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Definition
| all the individuals and households that buy goods and services for personal consumption |
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Definition
| the set of basic vlaues, perceptions, wants, and behaviors learned by a member of society from family and other important institutions |
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| a group of people with shared value systems based on common life experiences and situations |
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Definition
| relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors |
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| two or more people who interact to accomplish individual or mutual goals |
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| online social communities--blogs, social networking websites, or even virtual worlds--where people socialize or exchange info and opinions |
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| a person's pattern of living as expressed in his or her activities, interests, and opinions |
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| the unique psychological characteristics that distinguished a person or group |
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| a need that is sufficiently pressing to direct the person to seek satisfaction of the need |
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| the process by which people select, organize, and interpret info to form a meaningful picture of the world |
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Definition
| changes in an individuals behavior arising form experience |
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| a descriptive thought that a person holds about something |
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| a persons consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea |
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| a good, service, or idea that is perceived by some potential customers as new |
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Definition
| the mental process through which an individual passes from first hearing about an innovation to final adoption |
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Definition
| the buying behavior of the organizations that buy goods and services for use in the production of the other products and services or to resell or rent them too others at a profit |
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Definition
| business demand that ultimately comes from (derives from) the demand for consumer goods |
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Term
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Definition
| systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials for use in making products or reselling them to others |
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| a business buying situation in which the buyer routinely reorders something without any modifications |
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Definition
| a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers |
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Definition
| a business buying situation in which the buyer purchases a product or service for the first time |
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Term
| systems selling (or solutions selling) |
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Definition
| buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation |
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Definition
| all the individuals and units that play a role in the purchase decision-making process |
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Term
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Definition
| carefully analyzing a products or services components to determine if they can be redesigned and made more effectively and efficiently to provide greater value |
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Term
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Definition
| purchasing through electronic connections between buyers and sellers--usually online |
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