Creation of a new idea

A way of thinking, reasoning, and acting that is opportunity obsessed, holistic in approach, and leadership balanced.

MARKET DRIVEN

FEASIBLE

UNIQUE

• Solve a problem
• Find a market need
• Attractive - there is demand, achievable - it is worth something, safe, affordable
• Faster/better/cheaper
• Differentiated (vs. commodity)
• They have a "special sauce"

• Unfavorable industries
• Unfavorable markets
• One hit wonders
• Unsafe or illegal products/services
• Crusades

• Planning tool
• Written comprehensive document detailing the proposed venture
• Road map for success
• Description of events that may affect proposed venture
• Retrospective tool to evaluate success
• Presentation document to access resources

Debt Funding - Personal funds, family and friends, credit cards bank loans, federal and state loans

Equity Funding - Private (closely held), business angels, venture capital, private placements, IPO's