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looking at info from the internal/external environments |
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(climate, physical resources, wildlife) |
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-Economic Forces -Technological Forces -Political-Legal -Sociocultural |
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Elements/groups that directly affect corp or are affected by a corp (govt, community, supplier, etc.) |
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in-depth examination of key factors within a corp's task environment |
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costs not included in a business firm's accounting systems, but felt by others. (pollution) |
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Sociocultural, Technological, Economic, Ecological, and Political-Legal environmental forces. |
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transfer of profits from a foreign subsidiary to a corporation's headquarters |
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States that a country cannot grant a trading partner lower customs duties without granting them to all other WTO members |
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(8) current Sociocultural trends |
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-Increasing Environmental awareness -Growing health consciousness -Expanding seniors market -Impact of Gen. Y boomlet -Declining mass market (want for products tailored to specific needs ei: shampoo) -Changing pace and location of life -Changing household composition Increasing diversity of workforce and markets |
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Multination Corporation (MNC) |
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company with significan assets/activities in multiple countries |
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When demand for a particular product or service is ready to boom |
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Origin of Competitive Advantage |
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Lies in ability to identify and respond to environmental change well in advance of competition |
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Willingness to reject unfamiliar as well as negative information |
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1)Identify likely trends that are strategic environmental issues (if occur, affect industry/world) 2)Assess probably of them actually occurring (low, medium, high) 3) Attempt to ascertain the likely impact of each trend on corporation |
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External Strategic Factors |
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Key fundamental trends that are judged to have both a medium to high probability of occurrence and m-h prob. of impact on corporation. |
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Industry Analysis Competitive Forces (6) |
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-Threat of New Entrants -Rivalry Among Existing Firms -Threat of Substitute Products/Services -Bargaining Power of Buyers -Bargaining Power of Suppliers -Relative power of other stakeholders |
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new capacity, a desire to gain market share, and substantial resources |
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-Economies of Scale (Scale economies in production/sales of microprocessors gave intel a significant cost adv. over any new rival) -Product Differentiation (Recognized brands create higher barrier) -Capital Requirements (need for large initial investments to compete) -Switching Costs (reluctancy to switch products/services) -Access to Distribution Channels (difficulty finding shelf space) -Cost disadvantages independent of size ("standard" products hold largest mkt share) -Government Policy (limit entry through licensing reqs and restricted access to raw materials) |
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-Economies of Scale (Scale economies in production/sales of microprocessors gave intel a significant cost adv. over any new rival) -Product Differentiation (Recognized brands create higher barrier) -Capital Requirements (need for large initial investments to compete) -Switching Costs (reluctancy to switch products/services) -Access to Distribution Channels (difficulty finding shelf space) -Cost disadvantages independent of size ("standard" products hold largest mkt share) -Government Policy (limit entry through licensing reqs and restricted access to raw materials) |
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Factors for competition (7) |
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-Number of Competitors -Rate of Industry Growth -Product or service characteristics -Amount of fixed costs -Capacity -Height of exit barriers -Diversity of Rivals |
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product that appears to be different but can satisfy the same need as another product. (Coffee and Tea, Bottled water and Coke) -when switching costs are low, substitutes have strong effect |
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Powerful buyer bargaining power characteristics |
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-Buyer purchases large proportion of product/service -Buyer has potential to integrate backward by producing product themselves -Alt. suppliers are plentiful because of a standardized product (gas stations) -Changing suppliers cost very little -Purchased product represents high percentage of buyer's cost=incentive to shop around for lower price -Buyer earns low profits, so must be sensitive to costs -Product purchased is unimportant to final quality/price of buyer's product (wiring) |
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Powerful Supplier bargaining power chars |
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-Supplier industry is dominated by a few companies (petro) -Product is unique -Substitutes are not readily available (electricity) -Suppliers are able to integrate forward and compete directly with customers -Purchasing industry only buys small portions and is unimportant to supplier |
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Company or Industry whose product works well with a firm's product and without which the product would lose much of its value |
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No firm has large market share, all have small share (cleaning services) |
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Dominated by few large firms struggling to differentiate from others (petro) |
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Operate worldwide, make only small adjustments for country-specific circumstances. |
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Business Units/firms that pursue similar strategies with similar resources. -some strat-groups in an industry are more profitable than others. (McD's, BK, Arby's) |
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a category of firms based on a common strategic orientation and a combination of structure, culture, and processes consistent with that strategy |
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Limited product line that focus on improving efficiency of their existing operations |
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Fairly broad product lines focus on product innovation and market opportunities |
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Corps that operate in at least two different product-market areas, one stable and one variable. in stable-efficiency emphasized, in variable-innovation |
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Lack a consistent strategy-structure-culture relationship. |
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playrs create a condition of constant equilibrium and change. -short product life cycles -new tech -frequent new entrants |
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Variables that can significantly affect the overall competitive positions of companies within any particular industry |
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Formal program of gathering information on a company's competitors |
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extension of present trends into the future |
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separated experts independently assess the likelihoods of specified events |
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quantitative technique that attempts to discover causal or at lease explanatory factors that link two or more time series together (regression analysis) |
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written description of future state, in terms of key variables and issues. Used to envision what customers might want in future. |
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External Factors Analysis Summary -Way to organize external factors into the generally accepted categories of opportunities and threats and analyze how they are handled |
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