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the study of how the allocation of resources affects company well-being. |
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measures how much the buyer values the good. |
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the amount a buyer is willing to pay for a good minus the amount the buyer actually pays for it. |
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the buyer who would leave the market first if the price was any higher. |
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The area below the demand curve and above the price measures: |
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the consumer surplus in a market. |
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the value of everything a seller must give up to produce a good. |
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the amount a seller is paid for a good minus the seller's cost of providing it. |
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The area below the price and above the supply curve measures the: |
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producer surplus in a market. |
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the sum of consumer and producer surplus. (value to buyers - amount paid by buyers) + (amount recieved by sellers - cost to sellers). |
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value of buyers - amount paid by buyers |
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amount recieved by sellers - cost to sellers |
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the property of a resource allocation of maximizing the total surplus recieved by all members of society. |
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the property of distributing economic prosperity uniformly among the members of society. |
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The three market outcomes: |
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1. Free markets allocate the supply of goods to the buyers who value them most hilghly, as measured by their willingness to pay.
2. Free markets allocate the demand for goods to the sellers who can produce them at the least cost.
3. Free markets produce the quantity of goods that maximizes the sum of consumer and producer surplus. |
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the inability of some unregulated markets to allocate resources efficiently. |
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the amount a firm recieves for the sale of its output. |
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the market value of the inputs a firm uses in production. |
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total revenue minus total cost. |
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all of those things that must be forgone to acquire that item. |
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input costs that require an outlay of money by the firm. |
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imput costs that do not require an outlay of money by the firm. |
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total revenue minus total cost, including both explicit and implicit costs. |
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total revenue minus total explicit cost. |
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the relationship between quantity of inputs used to make a good and the quantity of output of that good. |
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increase in output that arises from an additional unit of output. |
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diminishing marginal product: |
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the property whereby the marginal product of an input declines as the quantity of the input increases. |
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costs that do not vary with the quantity of output produced. |
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costs that vary with the quantity of output produced. |
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total cost divided by the quantity of output. |
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fixed cost divided by the quantity of output. |
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variable cost divided by the quantity of output. |
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the increase in total cost that arises from an extra unit of production. |
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change in total cost/change in quantity |
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the quantity of output that minimizes average total cost. |
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Whenever marginal cost is less than average total cost, |
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average total cost is falling, and vice versa. |
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The marginal cost curve crosses the average total cost curve at it's.... |
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Marginal cost eventually rises/falls with the quantity of output. |
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What shape is the average total cost curve? |
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The marginal cost curve crosses the average total cost curve at the minimum/maximum of average total cost. |
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the property whereby long-run average total cost falls as the quantity of output increases. |
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the property whereby long-run average total cost rises as the quantity of output increases. |
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constant returns to scale: |
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the property whereby long-run average total cost stays the same as the quantity of output changes. |
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change in TC/ change in Q |
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a market with many buyers and sellers trading identical products so that each buyer and seller is a price taker. |
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characteristics of a competitive market |
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1. Many buyers and sellers in the market.
2. The goods offered by various sellers are largely the same. |
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total revenue divided by the quantity sold. |
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the change in total revenue from an additional unit sold. |
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change in TC/ change in Q |
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characteristics of marginal cost curves: |
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1. upward sloping
2. U-shaped
3. crosses the average-total-cost curve at the minimum of average total cost. |
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For a competitive firm, the firm's price equals: |
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both it average revenue and its marginal revenue. |
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3 rules for profit maximization: |
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1. If marginal revenue is greater than marginal cost, the firm should increase its output.
2. If marginal cost is greater than marginal revenue, the firm should decrease its output.
3. At the profit-maximizing level of output, marginal revenue and marginal costs are exactly equal. |
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a short run decision not to produce anything during a specific period of time because of current market conditions. |
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a long-run decision to leave the market. |
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A firm that shuts down still has to pay its ... |
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You should shutdown if: (3 things) |
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1. TR<VC
2. TR/Q<VC/Q
3. P<AVC |
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The competitive firm's short-run supply curve is the portion of it's marginal cost curve that lies above... |
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a cost that has already been committed and cannot be recovered. |
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You should exit if: (3 things) |
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You should enter if: (4 things) |
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P>ATC
TR>TC
TR/Q>TC/Q
P>ATC |
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The competitive firm's long-run supply curve is the portion of its marginal cost curve that lies above: |
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TR-TC
(TR/Q-TC/Q)xQ
(P-ATC)xQ |
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At the end of entry and exit, firms that remain in the market must be making _____ economic profit. |
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The process of entry and exit ends when price and average total cost are _________. |
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In the long run equilibrium of a competitive market with free entry and exit, firms must be ___________. |
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operating at their efficient scale. |
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the firm that would exit the market if the price was any lower. |
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Because firms can enter and exit more easiliy in the long run than in the short run, the long-run supply curve is typically more elastic than the short-run supply curve. (blank) |
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a firm that is the sole seller of a product without close substitutes. |
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a key resource required for production is owned by a single firm. |
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the government gives a single firm the exclusive right to produce some good or service. |
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a single firm can produce output at a lower cost than can a larger number of producers. |
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arises because a single firm can supply a good or service to an entire market at a smaller cost than could 2 or more firms. |
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The key difference between a competitive firm and a monopoly is.... |
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the monopoly's ability to influence the price of its output. |
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A monopolist's marginal revenue is always less/more than the price of its good. |
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Monopoly's effects on total revenue: (2 things) |
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1. output effect- more output is sold, so Q is higher, which tends to increase total renevue.
2. price effect- the price falls, so P is lower, which tends to decrease total revenue. |
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profit maximizing quantity is where on a graph? |
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intersection of marginal revenue curve and marginal cost curve. |
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For a competitive firm, P=MR=MC.
For a monopoly firm, P>MR=MC
(blank) |
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The socially efficient quantity of a graph is found: |
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where the demand curve and the marginal cost curve intersect. |
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A monopolist produces less than the _________ quantity of output. |
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the business practice of selling the same good at different prices to different customers. |
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perfect price discrimination: |
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a situation in which the monopolist knows exactly the willingness to pay of each customer and can charge each customer a different price. |
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How policymakers respond to monopolies: (4 things) |
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Make monopolized industries more competitive.
Regulate behavior of monopolies.
Turn same private monopolies into public enterprises.
Nothing at all. |
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when many industries fall somewhere between the polar cases of perfect competition and monopoly. |
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only a few sellers offer similar or identical products. |
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the percentage of total output in the market supplied by the four largest firms. |
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monopolistic competition: |
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many firms sell products that are similar but not identical. |
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many sellers in a monopoly: |
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there are many firms competing for the same group of customers. |
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product differentiation in a monopoly: |
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each firm produces a product that is at least slightly different from those of other firms. Thus, rather than being a price taker, each firm faces a downward-sloping demand curve. |
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free entry and exit in a monopoly: |
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firms can enter or exit the market without restriction. Thus, the number of firms in the market adjusts until economic profits are driven to zero. |
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How is an oligopoly different than a monopoly? |
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In an oligopoly, there are only a few sellers and less competition. Monopoly, many sellers and somewhat different products. |
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A monopolistically competitive firm has a downward sloping demand curve. (blank) |
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Perfectly competitive firm faces a horizontal demand curve at market price. (blank) |
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When firms are making profits... |
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new firms have an incentive to enter the market, so demand is increased. |
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When firms are making losses... |
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firms in the market have an incentive to exit, increase demand. |
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In a monopolistically competitive market... (2 things) |
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1. Price exceeds marginal cost. This is because profit maximization requires marginal cost and because the downward-sloping demand curve makes marginal revenue less than the price.
2. As in a competitive market, price equals average total cost. This conclusion arises because free entry and exit drive economin profit to zero.
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the study of how people behave in strategic situations. |
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an oligopoly with just two members |
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an agreement among firms in a market about quantities to produce or prices to charge. |
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a group of firms acting in unison. |
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a situation in which economic actors interacting with one another each choose their best strategy given the strategies that all the other actors have chosen. |
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When an oligopolist doesn't form a cartel, there are two effects: (2 things) |
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output effect: price is above MC, so selling more will raise profit.
price effect: raising production will lower the price of water and lower profit on all other gallons sold. |
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As the number of sellers in an oligopoly grows larger, an olopolistic market looks more and more like a competitive market. The price approaches marginal cost, and the quantity produced approaches the socially efficient level. (blank) |
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a particular "game" between two captured prisoners that illustrates why cooperation is difficult to maintain even when it is mutually beneficial. |
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a strategy that is best for a player in a game regardless of the strategies chosen by other players. |
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