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occurs when viewers fastforward thru commercials as they play back a previously recorded program |
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changing channels to avoid commercials |
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buying period that occurs before the TV season begins |
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period of purchasing television advertising time that runs throughout the TV season |
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commercials shown on local TV stations, with time negotiated and purchased directly from the individual stations |
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National Spot Advertising |
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all non-network advertising done by a national advertiser |
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airtime sold to local firms such as retailers, restaurants, banks, and auto dealers |
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individuals who act as sales reps for a number of local stations in dealings with national advertisers |
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shows that are sold or distributed on a station-by-station, market-by-market basis |
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arrangement in which an advertiser assumes responsibility for the production and usually the content of the program as well as the advertising that appears with it |
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situation where several advertisers buy commercial time or spots on network television |
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specific segments of a broadcast day |
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commercial spots purchased from local television stations that generally appear during the time periods adjacent to network programs |
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independent local stations that are carried by cable |
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situation where a number of cable systems and networks in a geographic area are joined for advertising purposes |
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reaching very specialized markets |
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transmitting multiple channels from one network |
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Direct Broadcast Satellite (DBS) Services |
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use a system whereby TB and radio programs are sent directly from a satellite to homes equipped with a small dish |
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provides daily and weekly estimates of the size and composition of the national viewing audiences for programs aired on the broadcast and major cable networks |
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Electronic measuring device that incorporates the technology of the old-style audimeter in a system that records not only what is being watched but also by whom in 10,000 households |
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nonoverlapping areas used for planning, buying, and evaluating TV audiences that are generally a group of countries in which stations located in a metropolitan or central area achieve the largest audience share |
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focused mental and emotional connection between a consumer, a media vehicle, and a brand's message |
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images of a TV commercial are implanted into a radio spot |
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Cume "cumulative audience" |
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estimated total number of different people who listened to a station for at least five minutes in a quarter hour period within a reported daypart |
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wearable pager-sized device that electronically tracks what consumers listen to on the radio by detecting inaudible identification codes that are embedded in the programming |
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