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Definition
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The process of dividing a market into groups of similar consumers and selecting the most appropriate group(s) for the firm to serve
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Definition
| The group or market segment that a company selects to focus on is called a |
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Psychographic segmentation |
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Definition
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a type of segmentation that focus on consumers lifestyle
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Definition
a visual depiction of customer perception of competitive products, brands, or models |
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Term
| Marketable,measurable, meaningful |
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Definition
The 3 most important criteria when a firm bases its segmentation strategy decisions are
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Term
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Definition
. Which of the following is not a stage in a product Life Cycle? |
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the continuous process of measuring products, services, and practices against those of the toughest competitors.
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Definition
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the strategy in which two or more branded products are integrated
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a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
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Definition
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The number of product lines in a in a product mix is measured by its
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Definition
| Which of the following is not a category of a new product? |
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c. New employment Training
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Definition
Which of the following stages in NOT one in the new product development process?
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Term
| intergrated marketing communcations |
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Definition
| The Acronym IMC stands for |
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Term
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Definition
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a non-personal form of communication that seeks to influence the attitudes, feelings, and opinions of stakeholders about the organization
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Term
| Direct Marketing, personal selling, public relations, sales promo and advert. |
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Definition
| The promotions mix consists of |
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Term
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Definition
| involves aiming promotional efforts at distributers, retailers, and sales personnel to gain their cooperation in getting the product in the hands of customers |
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Information provision, persuasion, after sale service
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Definition
In addition to generating profit and revenue for the firm, other categories that are generally assigned to the personal selling function
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Definition
| Which of the following is NOT one of the stages in the sales-relationship building process? |
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Term
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Definition
| Which of the following is not one of the typical structures by which companies organize their sales forces? |
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Term
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Definition
| Which of the following are two basic types of compensation for sales forces? |
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| Transactional, logistical, and facilitation |
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Definition
| . Channel Intermediaries perform which of the following channel functions? |
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Term
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Definition
| independently owned firms that take the title to the merchandise they handle. |
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Term
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Definition
| what is it called when a firm tries to place its products and services in as many outlets as possible |
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Definition
| channels with one or more intermediaries |
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Definition
| estimated by dividing the relevant change in quantity by the relevant change in price |
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Definition
| seller charges a relatively high price on a product |
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Definition
| when a seller charges a relatively low price on a product |
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Definition
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are payments made (typically by manufactures) to retailers to get them to stock items on their shelves
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Term
| 2 kinds of global companies |
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Definition
| multi domestic and global |
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Term
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Definition
| which of the following is not a typical choice available to companies seeking to enter foreign markets |
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Term
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Definition
| what includes all the activities that lead to the development of a clear organizational mission, organizational objectives and appropriate strategies to achieve the objectives for the entire organization |
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Definition
what is a brief description of the organization’s exist
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Definition
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Definition
what concept means that an organization should seek to make…the needs of customer groups
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| organizational objectives |
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Definition
what are the end points of an organization’s mission and are what it seeks through the ongoing, long run operations..
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Definition
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a strategy that would focus on being that low cost company of its industry. It would stress efficiency and offers standard…
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Term
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Definition
what strategy is where a firm seeks to be unique in the industry
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Term
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Definition
| seking new producst for customers |
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Definition
| new customers for its present products |
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Definition
| secondary data is previously recorded data used to solve problems and case studies |
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Definition
research that involves procedures and investigation of numerical data
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Definition
| what type of research involves watching people |
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Definition
| resaerch that involves the manipulation of one variable |
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