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Definition
1. Catch audience 2. Celebrities of authorities to endorse products 3. Fear 4. Offering easy solution to problems 5. Before-after technique 6. Discredit drugs produced by other manufacturers, praise own |
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Term
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Definition
1. Study in healthy volunteers - absorption, disruption, elimination and adverse effects 2. Effective in treating condition 3. Tested in larger number of people 4. Postmarketing surveillance, risks delayed or less than 1 in 1000 |
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Term
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Definition
Inert substance masquerades as a drug |
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Term
Design elements of phase 3 trial |
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Definition
Study population, comparator, outcome, blinding, control |
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