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| Arranging elements on the page so that no one section is heavier than the other. |
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| How close together or far apart elements are placed suggests a relationship (or lack of) between otherwise elements in a design. |
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| Repeating design elements and consistent use of type and graphics styles within a document shows a reader where to go and helps them navigate your designs and layouts. Also used to emphasize concepts. |
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| Using differences in size, color and shape can all create contrast in design. Contrast helps different design elements stand out. |
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| Designs that try to cram too much text and graphics onto the page are uncomfortable and may be impossible to read. White space gives your design breathing room. |
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| Alignment brings order to chaos. How you align type and graphics on a page and in relation to each other can make your layout easier or more difficult to read, foster familiarity, or bring excitement to a stale design. |
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