Term
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Definition
| Actions taken to increase organizational efficiency, meet organizational goals both credible and trustworthy. |
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Term
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Definition
1) Voice and image of the organization.
2) Gaining attention in a positive fashion.
3) Influence choices publics make.
4) Agenda/setting. |
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Term
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Definition
| Testimonials or other support for an organization, person or product by someone outside the organization to give validity to the message. |
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Term
| Preparation for News Conferences |
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Definition
| prepare executives and others to be interviewed. |
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Term
| Relationship between PR practitioners and journalists |
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Definition
90% content of newspaper had
Information from a PR press release.
-Journalists depend on PR practitioners- w/out them 70-90% of content would not exist in newspapers. |
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Term
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Definition
| together. The values, symbol, meanings, beliefs, and ways of doing things that integrate a group of people who work |
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Term
| PR and Organizational Change |
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Definition
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Term
| Media of Employment Communication |
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Definition
| messages required by law including hiring, firing, etc. human resources messages, task messages (how you do your job), informal messages. |
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Term
| Goals of Investor Relations |
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Definition
1) Building interest in the company.
2) Creating understanding of the company.
3) Selling company products
4) Broadening the stockholder base by attracting new investors.
5) Stabilizing stock prices
6) Winning stockholder approval for management.
7) Increasing the company’s prestige.
8) Creating favorable attitudes in the financial community.
9) Developing political sensitivities of stockholders for issues relating to the company.
10) Improving employee relations.
11) Building loyalty of stockholders. |
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Term
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Definition
-“Securities and Exchange Commission”
-Federal government regulatory body established by Congress in 1934 to oversee the trade of stocks and bonds and the operations of financial markets. |
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Term
| Strategies of Communication in Investor Relations |
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Definition
1. make your company as transparent as possible
2. company needs to have successful image to its investors
3. credibility |
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Term
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Definition
| The aspect of public relations that improves the organization’s relationships and communication with consumers. This includes resolving customer complaints, disseminating consumer information, dealing with outside consumer advocacy groups, and advising management on consumer opinion. |
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Term
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Definition
Another term related to integrated marketing. It focuses on
building relationships with consumers through marketing, advertising, and public relations. |
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Term
| Focus of Consumer Relations |
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Definition
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Term
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Definition
Trying to get people to vote a certain way regarding legislation.
1) Grassroots- Trying to activate legislators from the bottom up.
2) Astro-turfing- May look like a grassroots effect, but is not. Run by large organization. |
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Term
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Definition
| public information officer. government p.r. people or press secretaries. |
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Term
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Definition
Monitoring of a program or campaign at various intervals as it
progresses to determine what is working and what isn’t and where changes need to be made. |
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Term
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Definition
| Measurement to determine the success or failure in reaching a program or campaign’s objectives that is done at the completion of the program. |
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Term
| Evaluating of Preparation |
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Definition
| addequacy of background information - did you do your research? |
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Term
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Definition
| A pre/post event assessment that considers only the controlled message elements. |
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Term
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Definition
An ongoing assessment of the effectiveness of public relations
actions considering the impact of uncontrolled elements. |
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Term
| Measurement by Objectives |
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Definition
1. work group involvement
2. manager - subordinate involvement
3. determine objectives
4. determine measures of achievement
5. review |
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Term
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Definition
-NEGATIVE FREEDOM. Protects some but not all types of speech.
-Government CAN regulate speech. Example: Pornography.
-Founders meant freedom of POLITICAL speech because the US was not represented in Parliament. |
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Term
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Definition
-A false and malicious published statement that damages someone’s
reputation.
Difference from slander is that libel is written. |
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Term
| Crisis from a PR perspective |
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Definition
| A crisis interrupts the routine flow of an organization and its relationship to stakeholder publics. |
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Term
| Crisis Message Strategies |
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Definition
1. denial.
2. evasion ( to point the blame)
3. reduce the offense
4. correct of action (fix problem)
5. apologize |
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Term
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Definition
| smaller, more defined target audience through organizational controlled media. |
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Term
| Integrated Marketing Communication |
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Definition
Refers to all activities, including research,
strategies, and tactics, that support the selling of products and services. |
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