Term
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Definition
Fluid, dynamic attempt to get the attention of the media, the public and/or policy makers.
Agenda is a set of issues.
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Term
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Definition
Based on theory we are creatures of habit; explains how we adopt or reject change, ideas or products; word of mouth very important.
5 stages - Awareness, Interest, Evaluation, Trial, Adoption
5 types of people - Innovators, Early Adopters, Early Majority, Majority, Nonadoptors (laggards)
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Term
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Definition
| Allows interaction between its internal elements and the environment. |
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Definition
| Isolated from the environment |
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Definition
| Consists of a sender, a message, a channel where the message travels, noise and a receiver. |
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Definition
Fuzzy language
Misalignment with culture, values
History of distrust
Distractions
Negative influencers
Spokespersons with no credibility
Unreliable media
Media with which people are not comfortable
Captive audiences
Gatekeepers |
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| Communications Process Model |
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Definition
Wilbur Schramm model
Encoder - Message - Decoder
Influence by sender, receiver frame of reference |
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Definition
Clarity
Credibility
Context
Content
Continuity
Capability
Channels |
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Definition
| Particular group of people with a common interest or aim |
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Definition
Nonpublics
Latent
Aware
Active |
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Definition
| A view, judgement or appraisal |
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Definition
| A state or habit of mind in which trust or confidence is placed. |
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Definition
| A mental position with regard to fact or state; a feeling or emotion toward a fact |
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Definition
| Something intrinsically desirable, esteemed |
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Definition
Existing mass opinion
Issue
Creates a public
Public debate
Public opinion
Social action
Mass sentiment
back to top
Lang and Lang model |
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Term
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Definition
| Developed Diffusion Theory, based on work by Ryan and Gross in the 1950s |
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Term
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Definition
| Developed Agenda Setting theory based on how media not only tells people what to think, but how to think; media shapes top-of-mind presence regarding issues. |
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Term
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Definition
| Established agenda-setting process; media sets the agenda, which influences and sets public agenda, which influences and sets policy agenda. |
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