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| Rules that regulate human life, including social conventions, explicit laws and implicit cultural standards |
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| A given social position governed by a set of norms for proper behaviour. |
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| A program of shared rules that govern the behaviour of members of a community or society, and a set of values, beliefs and attitudes shared by most members of that community. |
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| A gradual process in which individuals escalate their commitment to a course of action to justify their investment of time, money or effort. |
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| An area in social psychology concerned with social influences on thought, memory, perception and other cognitive processes. |
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| The theory that people are motivated to explain their own and others' behaviours by attributing causes of that behaviour to a situation or disposition |
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| Fundamental Attribution Error |
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| The tendency, in explaining others behaviour, to overestimate PERSONALITY factors and underestimate the influence of the SITUATION. |
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| Identifying the cause of an action as something in the situation or environment |
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| Dispositional Attribution |
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| Identifying the cause of an action as something in the person, such as a trait or a motive. |
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| Fundamental Attribution Error |
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| The tendency in explaining other people’s actions, to overestimate personality factors and underestimate the influence of the situation. |
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| The tendency, in explaining our own behaviour, to take credit for our good actions and rationalize our mistakes |
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| The tendency to explain favourably the behaviour or members of groups to which we belong |
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| The notion that many people need to believe that the world is fair and justice is served; that bad people are punished and good people are rewarded. |
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| is a belief about people, groups, ideas, or activities |
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| Implied – we are unaware of them, they may influence our behaviour, and are measured in indirect ways – Originate from past, forgotten events. |
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| We are aware of them, they shape our conscious decisions and actions, and they can be measured on self-report questionnaires. – Originate from recent experiences and conscious beliefs |
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| The uncomfortable feeling that occurs when two attitudes, or an attitude and behaviour, are in conflict. |
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| Result of social influence – efforts by others to get us to change our minds by using subtle manipulation and sometimes coercion. |
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| Coercive Persuasion aka Brainwashing: |
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| Designed to suppress an individual’s ability to reason, think critically, and make choices in his own best interest. |
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| Validity Effect aka The Big Lie: |
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| The tendency of people to believe that a statement is true or valid simply because it has been repeated many times. Endorsement by an admired or attractive person Association of the message with a good feeling |
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