Term
| Ginsberg's concerns with polling- The Captive Public |
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Definition
-polling has transformed public opinion:
*no longer a product of the efforts of concerned individuals
*presentation through attitudes rather than behaviors
*constrained responses rather than spontaneous assertions |
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Term
Problems w/ Polling
(Roper Question) |
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Definition
| does it seem possible, or does it seem impossible to you that the Nazi extermination of the Jews never happened? |
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Term
Problems w/ Polling
(Push-Polling) |
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Definition
| when polls are conducted to sway public opinion rather than to collect and analyze response data, by spreading rumors, etc through the poll. |
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Term
Problems w/ Polling
(problem w/ the survey/poll)
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Definition
| question wording and ordering |
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Term
Problems w/ Polling
(leading questions) |
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Definition
| attempt to guide the respondent's answer |
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Term
Problems w/ Polling
(illusion of saliency) |
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Definition
| the impression conveyed by polls that something is important to the public when actually it is not |
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Term
Problems w/ Polling
(Non attitudes/doorstep opinions) |
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Definition
| when people are expected to complete a survey, they find a question they dont completely understand and just answer it with a random response or opinion |
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Term
shapes of public opinion
(normal distribution) |
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Definition
| a symmetrical bell shaped distribution of opinions centered on a single mode, or most frequent response |
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Term
shapes of public opinion
(skewed distribution) |
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Definition
| an estimate trickle but generally bail shaped distribution of opinions; its a nod or most frequent resonse, lies off to one side |
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Term
shapes of public opinion
(bimodal distribution) |
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Definition
| addition vision of opinions that shows two responses been chosen about as frequently as each other |
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Term
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Definition
collected attitudes of citizens (what people think)
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Term
role in a rep. democaracy?
confounding problems?
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Definition
-multiple publics
-unstable and unshifting opinion
-political ignornace |
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Term
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Definition
individuals who chose to take part in a poll or survey compared to a random sample of the population (which is based on the variables of population);
self selective, therefore holds no real weight on the population as a whole. |
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Term
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Definition
| -sample of individuals selected of individuals by chance from any population is "rep." of that population |
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Term
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Definition
a. way that it is selected-pure random sample is best
b. sample size-larger the sample(if random), greater the accurac.
-sampling error/margin of error is inversely related to sample size, assuming that your sample is actually random |
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Term
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Definition
| are illustrative of the entire population |
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Term
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Definition
| if you poll everyone that reads S.I it is not random b/c it doesnt rep the entire popualtion |
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