Term
|
Definition
| Paid for by a business to be submitted and published |
|
|
Term
|
Definition
| Small item of news, usually one paragraph only |
|
|
Term
|
Definition
| Carried on a story to identify who wrote it |
|
|
Term
|
Definition
| Company's name and its identity - more than just its logo |
|
|
Term
|
Definition
| The words that make up a piece of writing |
|
|
Term
|
Definition
| The company's messages (such as press releases) to the outside world |
|
|
Term
|
Definition
| Coping with a bad news story, also called crisis communication |
|
|
Term
|
Definition
| Altering copy to improve and often shorten |
|
|
Term
|
Definition
| Electronically generated and distributed newsletter |
|
|
Term
|
Definition
| Longer than a news story, more in depth, not necessarily topical |
|
|
Term
|
Definition
| Someone who works for him or herself and sells stories or gets commissions |
|
|
Term
|
Definition
| Using a variety of media i.e. TV, radio, press, online, outdoor and direct mail |
|
|
Term
|
Definition
| Can be a reporter, news editor, sub-editor or editor |
|
|
Term
|
Definition
| Most interesting part of story, which will grab the reader's attention |
|
|
Term
|
Definition
| Updates sent out by businesses - good way of keeping in touch with clients |
|
|
Term
|
Definition
|
|
Term
| Press pack (or media kit) |
|
Definition
| Pre-packaged set of infrmation or promotional materials to be distributed to the media |
|
|
Term
|
Definition
| Short piece of copy submitted for publications |
|
|
Term
|
Definition
| Read through carefully, to check spelling, punctuation and grammar |
|
|
Term
|
Definition
|
|
