Shared Flashcard Set

Details

Quiz 3
Business strategies
51
Business
Graduate
06/10/2015

Additional Business Flashcards

 


 

Cards

Term
diagnostic Reasoning Skills
Definition
Being able to leap to accurate Conclusions without having complete information.
Term
Diagnostic Reasoning Steps
Definition
Obtain and Filter Information
Formulate an initial small hypothesis
Obtain additional information to support hypothesis
Use a reasoning strategy
Term
Deductive Reasoning
Definition
(General to specific) taking a set of facts and using that information to develop more facts that you know are true.
Term
Inductive reasoning
Definition
(Specific to General) is looking for a trend or patterns than generalizing.
Term
Purpose
Definition
Why an organization offers the services they offer.
Term
Business Strategy
Definition
Means by which it sets out to achieve its desired ends.
Term
Four Fundamental Characteristics of business Strategy.
Definition
Level of investment strategy
The product market to compete
Assets and competencies
Functional area Strategies and Programs
Term
Three Legged Stool
Definition
Represents attractive market opportunity
Resources and desire to serve that market better than competitors
Well coordinated execution
Term
First leg of strategy formulation
Definition
External Analysis
Competitor Dynamics
Industry Analysis
Industry analysis
Term
Features of external Analysis
Definition
Competitor Dynamics
Industry Analysis
Industry Evolution
Term
Second Leg
Definition
Internal Analysis
Competitive Positioning
General Strategies
BUilding Competitive Advantage
Sustaining Competitive Advantage
Vertical Integration
Diversification
Term
Third Leg Strategy
Definition
Implementation
Incentives/other control systems
Organizational structure
Term
Levels of Investment Strategy
Definition
Invest To Grow
Invest to Maintain
Milk the business by minimizing investment
Recover as many of the assets as possible by liquidating or divesting the business.
Term
Product Market to Compete
Definition
Business Defined by what it offers and does not offer
Markets it seeks to serve and not serve
Competitors it chooses
Level of vertical integration
Term
Asset
Definition
Resources
Term
Strategic Competencies
Definition
What a business does exceptionally well
Term
Strategic Leadership Traits
Definition
Actively listen to and value feedback
Be selective about the ideas you present
Be proactive and not reactive
Challenge traditional thinking and the status quo
Term
Strategic thrusts
Definition
Differentiation, Low cost, innovation
Term
Strategic Management EXTERNAL ANALYSIS
Definition
Customer Analysis
Competitor Analysis
Market/Submarket Analysis
Environment Analysis
Term
Strategic Analysis Internal Analysis
Definition
Performance analysis
Determinants of strategic options
Term
Competitor Actions
Definition
Size, growth, profitability
Strength and weaknesses
Exit Barriers
Cost structure
Objectives and Commitment
Current and past strategies
Organization and Culture
Cost structure.
Term
DIMENSION OF MARKET ANALYSIS
Definition
Emerging Submarkets
Actual and potential market and submarket size
Market and Submarket growth
Market and submarket profitability
Cost Structure
Distribution Systems
Trends and Developments
key success factors
Term
Brand Relevance
Definition
Select product category or subcategory
Determine brands to reconsider
Term
Brand Preference
Definition
Select Brand to Buy
Term
Detecting Maturity and Decline
Definition
Price pressure caused by overcapacity and lack of product differentiation
Buyer sophistication and knowledge
Substitute products or technologies
Saturation
No growth sources
Customer disnterest
Term
Environmental Analysis
Definition
Technology trends
Government/Economic Trends
Term
Consumer Trends
Definition
What are the current or emerging trends in lifestyles, fashion and culture. What demographic trends will affect the market size of the industry or submarkets
Term
Transformational Innovations
Definition
Changes what people buy - changes in the assets and competencies needed.
Term
Substantial innovations
Definition
Significant changes
Term
Incremental Innovations
Definition
Makes the offering more attractive or less costly.
Term
SWOT ANALYSIS
Definition
Structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.
Term
Strengths
Definition
Those features of the business which allow you to operate more effectively than your competitors.
Term
Weaknesses
Definition
Areas capable of improvement
Term
Opportunities
Definition
Interesting trends which you can take advantage of
Term
Threats
Definition
Internal or external (considered to be external in class); anything that can inversely affect your business.
Term
Demograhics
Definition
Age
Gender
Household income
Race
Marital status
Households total population in zip codes
Home values
Crime rates
Term
Market Analysis
Definition
State of the economy
Who are your competitors
What services do they offer
What are their strengths and weaknesses
How can you differentiate
Term
Primary benefit of Strategic Planning
Definition
Something to measure; follow, guide
Term
Gap Analysis
Definition
Helps to understand and quantify the gaps that exist between the ideal future state and present state of a business. By analyzing these gaps, management can create specific action plans to move the organization toward its goals.
Term
SCA
Definition
Sustainable Competitive advantage
Term
SCA in Declining Markets
Definition
The way you compete
Basis of competition
What you offer
Where you compete
Term
SYNNERGY
Definition
Two or more businesses in combination will generate
INCREASED Customer value/Loyalty
Lower Operating Costs
Overcoming Organizational Issues
Term
Strategic Commitment
Definition
Assumes that the current strategy will work in the future
Tunnel vision
Buy-in throughout the organization
Improve the offering, the costs, the customer relationships
Patience
Term
Strategic Opportunism
Definition
Assumes a fast changing market and you cannot predict the future so the best strategy is to be sensitive to current opportunities and exploit them
Short term oriented
Decentralized, entrepreneurial, risk-taking
Term
Strategic Adaptability
Definition
Assumes a changing market and that the organization can predict and manage responses to those changes
A medium term perspective
Organization is flexible supports investments behind terms
(Large companies, risk averse)
Term
Global Strategy Motivations
Definition
(OGAASDA)
Obtaining Scale Economies
Global Brand Associations
Access Low Cost materials and Labor
Access National Investment incentives
Cross subsidization
Dodge Trade Barriers
Access Strategically Important markets
Obtaining Scale Economies
Term
Standardization
Definition
Leverage great branding and Marketing
Economies of Scale
Easier to manage brands
Easy to replicate
Term
Standardization not always optimal in Global Market
Definition
Market Share Positions
Government Contexts
Brand Images
customer Motivations and responses vary
Distribution channels
Local Heritage/Culture
Term
Success of Global Strategy (Global Footprint)
Definition
A strong core
Repeatable formula
Customer differentiation that travels
Industry economics
Term
Global Strategic Alliances
Definition
Generate Scale Economies
Gain Access to strategic Markets
Overcome trade barriers
Gain access to a needed technology
Use excess capacity
Gain access to low cost manufacturing capabilities
Access a name or customer relationship
Redice the investment required.
Term
Evaluation
Definition
Identifies; objectives for the evaluation
Types of information to be collected
Manner in which the information
Supporting users have an ad free experience!