Shared Flashcard Set

Details

Research Methods
MGM301
20
Business
Undergraduate 4
07/22/2012

Additional Business Flashcards

 


 

Cards

Term

 

 

Accuracy

Definition

 

A term used in survey research to refer to the match between the target

population and the sample.

Term

 

 

Apparency

Definition

 

 

Clear, understandable representation of the data

Term

 

 

Case Study

Definition

 

The collection and presentation of detailed information about a particular participant or small group, frequently including the accounts of subjects themselves.

Term

 

 

Confirmability

Definition

 

Objectivity; the findings of the study could be confirmed by another person conducting the same study

Term

 

Confidence Interval

Definition

The range around a numeric statistical value obtained from a sample, within

which the actual, corresponding value for the population is likely to fall, at a

given level of probability (Alreck, 444).

Term

 

Confidence Level

 

Definition

The specific probability of obtaining some result from a sample if it did not

exist in the population as a whole, at or below which the relationship will be

regarded as statistically significant (Alreck, 444).

Term

 

 

Construct Validity

 

Definition

 

Seeks an agreement between a theoretical concept and a specific measuring

device, such as observation.

Term

Context sensitivity

 

Definition

 Awareness by a qualitative researcher of factors such as values and beliefs that

influence cultural behaviors

Term

 

 

Control Group

Definition

 

A group in an experiment that receives not treatment in order to compare the

treated group against a norm.

Term

 

 

Data

 

Definition

 

 

Recorded observations, usually in numeric or textual form

Term

 

 

Dependability

Definition

Being able to account for changes in the design of the study and the changing

conditions surrounding what was studied.

Term
Design flexibility
Definition

A quality of an observational study that allows researchers to pursue inquiries

on new topics or questions that emerge from initial research

Term

Deviation

 

 

Definition

 

The distance between the mean and a particular data point in a

given distribution.

Term

Variable

 

 

Definition

A variable that is measured solely in whole units, e.g., gender and

siblings

Term

Distribution

 

 

 

Definition

 

The range of values of a particular variable.

Term

Electronic Text

 

Definition

A "paper" or linear text that has been essentially "copied" into an electronic

medium.

Term

Generalizability

 

Definition

Generalizability

 

 

 

 

The extent to which research findings and conclusions from a study conducted

on a sample population can be applied to the population at large.

Term

Hypertext

 

Definition
A nonsequential text composed of links and nodes
Term

Internal Consistency

Definition

The extent to which all questions or items assess the same characteristic, skill,

or quality.

Term

Kinesics

 

Definition
Kinesic analysis examines what is communicated through body movement
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