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-Means for exploring and understanding the meaning individuals or groups ascribe to a social or human problem -Research process involves emerging questions and procedures -Focuses on context and complexity of situations and experiences -Generates novel insights into social phenomena difficult to measure --The questions that are studied usually haven’t been asked a lot |
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-Tends to be more exploratory than confirmatory -Tends to be more focused on meaning and context -Tends to be less generalizable --Doesn’t mean it the the study doesn't have value -Often is perceived as more “subjective” |
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-Both use research question/purpose -Both interpret data through analytic techniques -Both attempt to understand human behavior |
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Qualitative similar to quantitative because… |
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-Results can generate new hypotheses -Can help with design of quantitative data collection tools -Can help tell the story behind the data |
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How does qualitative data complement quantitative data? (3 things) |
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-Case study -Phenomenology -Grounded theory -Ethnography -Critical theory |
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Types of Inquiry approaches in qualitative data (5) |
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-Study of an issue through one or more cases in a setting or context |
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-Meaning of lived experiences for several individuals -Describes what participants have in common as they experience a phenomenon |
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-Develop a theory for an action or process that is “grounded” in the view points of participants -Participants chosen by theoretical sampling |
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-Describe and interpret the shared and learned patterns of values, behaviors, beliefs and language of a culture-sharing group, “insider’s view” -Often involves extensive and immersed observation |
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-Goal is to critique and transform social, political, and cultural structures to reduce social injustices -Critiques a current understanding of a social injustice |
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1. Convenience 2. Snowball 3.Purposive 4. Quota 5. Theoretical |
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Qualitative sampling strategies (5) |
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-Determine what the population looks like in terms of specific qualities -Create quotas based on those qualities -Select people for each quota |
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-Recruits people who fit inclusion criteria -Collect and analyze and continually recruit participants based on what you have heard to date |
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-Selected based on ease of access |
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-Get cases that fit inclusion criteria -Selects case with purpose in mind |
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-Find a few people relevant to your topic -Ask them to refer you to more people relevant to your topic -Often used with vulnerable or hard to reach populations |
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-Participation and observation -Interviews -Focus groups -Analyzing existing text, photos, etc. |
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Core Strategies for Collecting Qualitative Data |
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Participation & Observation |
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Objective: To observe how people act and interact in certain social situations Researcher is involved in |
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Researcher is involved in the social world |
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Researcher is watching the social world |
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Non Participant Observation: |
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-Observer is an eavesdropper -Someone who attempts to observe people without interacting with them -Without their knowledge that they are being observed |
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-Observer participates actively for an extended period of time -May require observer to live or work in the area -Assumes that observer will become accepted member of the group or community |
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Objective: To identify individual perceptions, beliefs, feelings and experiences |
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-Introduction -Opening question for rapport-building --Sets the stage --Easy to answer -Topics for in-depth discussion -Closing |
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Parts of an interview guide |
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-Express interest in hearing different points of view -Explain purpose of the study -Explain procedures of the interview -Explain and give opportunity to provide informed consent |
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4 things that must be in an interview introduction |
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Objective: To identify a range of opinions on a specific issue or seek community norms (typically 5-10 people) |
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What tool is used in interviews to help keep interviewers on task? |
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What tool is used in focus groups to help keep interviewers on task? |
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Advantages of focus groups |
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-Group interaction -Range of issues and opinions -Discussion provides more detail and clarification -Identify breadth of an issue more efficiently |
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Disadvantages of focus groups |
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-Less depth of information -Not suitable for personal/private experiences -Managing dynamics -Potential social desirability bias -More difficult to maintain confidentiality |
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-Gain in-depth information -Identify personal experiences -Good for sensitive issues -Confidentiality |
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Disadvantages of interviews |
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-No interaction or feedback from others -Individual perspective only -Multiple are necessary to gather range of -perspectives -Self-reported information |
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Structured, semi-structured, unstructured |
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Advantages of participation and observation |
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-Gather contextual information -Data gathered in the natural environment (not laboratory or controlled setting) -See actual behaviors instead of people reporting on their behavior |
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Disadvantages of participation and observation |
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-Subjective interpretation of what is being observed -Social desirability bias or Hawthorne effect -Requires a lot of up front planning and can be complex IRB proposals to get approved |
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-Introduction --Establish ground rules -Begins with question easy to answer -Questions in order to encourage conversational flow -Start general and then narrow down -Plan for time wisely |
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Discussion guide considerations |
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Analysis of existing resources |
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Objective: To explore a specific phenomena through existing data resources |
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Advantages of Analysis of existing resources |
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-Data required for study already exists -Move quickly through IRB review -Unobtrusive methodology |
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Disadvantages of Analysis of existing resources |
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-Data required for study already exists -Can’t explore (ask questions about) more about the data that is already existing -Difficult to clarify meaning if not included in the existing resources |
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1. Data reduction 2. Theme identification 3. Interpretation 4. Verification 5. Reporting |
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Qualitative Data Analysis Steps |
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occurs when hearing similar information—no new concepts or understanding from further data collection |
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What is an iterative process when analyzing qualitative data? |
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-Transcription -Familiarization -Coding -Working analytic framework (codebook) -Applying the framework -Charting data into the framework matrix -Interpreting |
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Steps in the framework method: |
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1. credibility 2. transferability 3. dependibility |
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3 Quality standards for qualitative data |
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-Creates trust in the research -Provide detail in methods: Describe the plan and how it was executed (audit trail) -Constant comparative method, ideally multiple people looking at the data -Reflect on the process: Evaluate the process and what could be done differently/or should be kept the same |
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Using multiple methods to study problem (type of triangulation) |
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Multiple data sources (type of triangulation) |
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-Two researchers independently code the same text -passage and compare notes -Calculate the proportion of agreement -Cohen’s kappa, takes chance agreement into account |
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1. The convergent parallel design 2.The explanatory sequential design 3. The exploratory sequential design |
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3 mixed methods research designs |
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The convergent parallel design |
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Choose what design if: -Need to collect both types of data in 1 visit to the field - Both types of data have equal value for understanding the research problem -Have quantitative and qualitative research skills -Can manage extensive data collection activities individually or with a team |
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The explanatory sequential design |
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Choose what design if: - Researcher and research problem are quantitatively oriented -Know important variables and instruments are available -Participants are available for second data collection -Have time to conduct 2 phases -Have limited resources and need to collect and analyze 1 data type at a time -New questions emerge from quantitative methods |
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The exploratory sequential design |
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Choose what design if: -Researcher and research problem are qualitatively oriented -Important variables are not known/instruments not available -Have time to conduct 2 phases -Have limited resources and need to collect and analyze one data type at a time -New questions have emerged from qualitative results |
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In what kind of research does the researcher identify the problem, complete the study, and disseminate results to the community? |
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In what kind of research does the community & researcher identify problem, community & researcher complete the study, and community & researcher disseminate results for action? |
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-Participatory -Cooperative -Co-learning -Community capacity -Empowering -Balance |
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6 core principles of participatory action research |
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-Time consuming-takes time to build relationships and trust, working alongside community partners and making adjustments along the way can make the research time consuming -Power dynamics- Researcher needs to find a balance between facilitating the project and controlling the project, need to look out for differing positions of power of participants -New agenda: Participants may identify a different agenda entirely from the one the researcher went into the project wanting to explore -Role adjustment: Roles of researcher and participants will change over the course of the project -Shared control: Research control must be shared with the community, harder to predict and control outcomes -Dissemination: May not be traditional methods usually used in research |
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Challenges of participatory action research |
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-Supports implementation: Sometimes it can take years for research results to be translated into practice, in PAR the results can lead to immediate actions -Sustainability: Because efforts are completed alongside community members, they are already engaged and could be more likely to sustain efforts beyond the scope of the research project -Builds capacity- PAR works to build capacity of both the participants and the researcher and the community -Networking-good way to connect researchers to the -community and vice versa -Effect change- incremental changes can occur through the research process as participants are empowered, additionally the goal of the research is to effect change in larger society -Vulnerable populations: PAR can be a good mechanism to engage with more vulnerable or hard to reach populations of people |
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Benefits of participatory action research |
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-Survey development -Needs assessment |
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Quantitative participatory action research methods |
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-Observation -Focus groups -Interviews -Photo voice |
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Qualitative participatory action research methods |
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-see the world through eyes of respondents -describe contexts in a lot of detail -show how social change occurs -->how things come to be -research approach flexible -well-suited to help identify what needs to be measured or described and how to measure it |
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What do qualitative researchers think about? |
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