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1. invention (inventio): Trish coming up with paper prompts 2. arrangement (dispositio): 5 paragraph essay 3. style (elocutio) 4. memory (memoria) 5. delivery: preacher giving a sermon |
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a name, word, phrase or maxim which stirs vivid impressions involving the listener's most basic values: bald eagle & American or pig & police |
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a formal written defense of one's opinion or wrongdoing; 5 postures- seek acquittal, seek absolution, attempt an explanation, seek vindication and justification: Don Imus's apology to the Rutgers University Women's Basketball team |
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genre in which one comes to know truth due to some divine inspiration or revelation; may include biblical/religious references or allusions: MLK's "I Have Been to the Mountaintop" |
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means by which an author may establish a shared sense of values, attitudes and interests with his readers to overcome, if any, division: |
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affirmative case construction that demonstrates that, unless the ill/problem is solved, serious consequences will will result: |
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associating certain attributes/ideas/concepts with each other in order to create a connotation in thought; binary terms in opposition to each other: christian/communism |
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a type of verbal/linguistic slap directed at unjust and oppressive social conditions: The Declaration of Independence |
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a mask or voice that a performer uses for a particular purpose; different from the real character of the speaker: Sasha Fierce (Beyonce's stage persona) |
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context of a rhetorical event that consists of an issue, a speaker, an audience, and a set of constraints; a local school board fires a principal or teacher and a parents speaks out during a PTA meeting or writes a letter to the school board |
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a long, mournful complaint, lamentation or prophecy of times which suggests that life was better an earlier point in time: Lincoln's 2nd Inaugural Address |
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a type of oratory used to eulogize or condemn a person or group of people; usually delivered during ceremonial occasions and displays one's mastery of oratorical technique: Oprah Winfrey's Eulogy of Rosa Parks |
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prudence of practical knowledge; commonly referred to as common sense: Look both ways before crossing the street |
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the audience who an author addresses their work to intentionally: |
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any device or pattern of language in which meaning is enhanced or changed; figures of speech (metaphors, anaphora, alliteration, asyndeton, polysyndeton, etc) |
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fallacy of the false dilemma |
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logical fallacy that involves a situation in which only two alternatives are considered, when in fact there are additional options: either you're with me or you're against me |
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the audience who actually receives the author’s work: |
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fallacy where one misinterprets the opposition's argument to make it seem weaker: Senator Dickson suggested we eliminate the fund for attack missiles. I disagree. I don't understand why he wants to leave us defenseless. |
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argumentum ad ignorantium |
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an argument for or against a proposition on the basis of a lack of evidence against or for it: No one has proven that UFOs exist. Therefore, UFOs don't exist. |
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argumentum ad misercordium |
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an irrelevant appeal to pity: Joe Paterno is an old, dying man. It would be wrong for him to stand trial for alleged offenses. |
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the part of a case when the rhetor proposing a policy shows it really will solve the problem identified in the “needs” case |
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attributes which are generalized to represent a larger entity. [and assumed to be an inherent and unchangeable part of the group: All Asian women work in nail salons. |
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holding an individual or group responsible for something they didn’t do: Muslims being blamed for all terrorist attacks |
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the "no true Scotsman" fallacy |
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a fallacy in which all counterexamples of a group are rejected by claiming the examples given are not representative of the group they are from: |
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a model of the self, what makes us autonomous, where we get our values |
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