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Rhetoric #3
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41
Art/Design
12th Grade
05/10/2014

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Term
What are the three methods under the perspective of dramaticism?
Definition
- Pentad
- Identification Theory
- Guilt-Redemption Theory
Term
What was Perelman's definition of the "New Rhetoric"?
Definition
Move to focus on reason, argument, and eloquence
Term
What is the theory of Identification? (define and 3 factors)
Definition
WHen we separate we must re-connect through identification and look for common ground. Look for common ground FIRST then PERSUADE to evoke a response
- Connection / Commonality
- Consubstantiality
- Persuasion
Term
Define Hegemony
Definition
Power that is all encompassing, surrounds you like a bubble (i.e. the United States is a hegemonic power in the power, we go places and take over)
Term
What is the main thesis of the standpoint theory?
Definition
- The farther away you are from the center of power the more you see but less you are able to change
- The closer you are to the power center is the less change you see but the greater effect you have
Term
Define the Toulmin model and list the parts (6)
Definition
Structure of argument
Claim: Proposition about the world
Ground: evidence used to support data (scientific)
Warrant: Connects data to the claim
Backing: Provides additional evidence for claim
Qualifier: Sets limits on argument (Always, Never, sometimes, impossible)
Rebuttal: exceptions to the claim
Term
What are the three forms of claims?
Definition
- Policy - Fact - Opinion
Term
What are the 5 parts of Burke's Pentad?
Definition
Scene, agent, agency, act, purpose
Term
What is the 6th additional element of Burke's Pentad?
Definition
ATTITUDE, scene, agent, agency , act, purpose
Term
At what part does rhetoric start according to Perelman?
Definition
Agreement
Term
Where does Aristotle believe the point of Rhetoric begins?
Definition
At the point of argument (Old Rhetoric)
Term
Give 3 examples from K.K. Campbell that gave men more credibility in public speaking?
Definition
- Blood flow goes all over the body and not straight to the stomach
- Men take up more space
- Deeper voice
- More factual information, less emotion
Term
Name and explain Toulmin's two field of argument
Definition

Field invariant:Aspects and structure of arguments vary depending on the field of argument

Field Variant: Aspects of all arguments are the same throughout the different fields

Term
Define Marginalized
Definition
Power source pushed to the edges and dis-empowers you
Term
Burke said if you can achieve _________ you have already persuaded your audience
Definition
Consubstantiality
Term
Burke introduced Dramaticism in what book?
Definition
Grammar of Motives
Term
Name and define Perelman's 2 audiences
Definition
- Universal: all possible audiences imaginable
- Particular: The audience you are actually talking to or addressing
Term
Who is your favorite philosopher and why
Definition
Quintillion: believed in a perfect public speaker, also used art to protest the government, three ways to talk to the audience (fictional, historical, realist)
Term
What does critical theory focus on?
Definition
POWER
Term
Dramatism
Definition
Everything we see in the world we see as a drama play, constantly searching for the answer to the question "why"
Term
What drives Burke?
Definition
Guilt drives him because he's Catholic, guilt feeds language and motivates us
Term
Lology
Definition
what motivates us to speak and use language, focus on language
Term
Who was the inventor of the negative according to Burke?
Definition
Humans
Term
What is Burke's definition of man?
Definition
Man is the symbol-using (symbol-misusing) animal, inventor of the negative or moralized by the negative, separated from his natural condition by the instruments of his own making, gooded by the spirit of hierarchy (motivated by the sense of order) and rotten with perfection
Term
Guilt-Redemption theory cycle
Definition
Violate social order --> Purge (Scapegoat, mortification, transcendence) --> Purification ---> Violate again
Term
Scapegoating
Definition
Blame other people/things for your actions (Hitler blamed the Jews) or violation
Term
Mortification
Definition
Take responsibility for what you did fully, "it's all my fault for the violation of the hierarchy"
Term
Transcendence
Definition
It's my fault but it needed to be done, "transcend above the guilt = Purge"
Term
3 ways to purge
Definition
- Scapegoat
- Mortification
- Transcendence
Term
Purification
Definition
After purifying yourself you rejoin the social order just to violate it again
Term
Define Consubstantiality
Definition
reach audience on a deeper level based on values, difficult position to reach but if reached you have persuaded the audience
Term
Ratios
Definition
Most important thing leads to another important thing, all moments of the Pentad are interconnected, each impacts and guides the others (usually scene + agent)
Term
Elocution
Definition
how we use our movements to help deliver verbal information (hugh blair and perelman)
Term
Discoursive formation
Definition
As time goes by we learn/share knowledge we assign groups/categories to construct meaning and communication
Term
Foucault
Definition
Cycle of oppression caused by the economic system and condition. Give voice to liberate those who are oppressed
Term
Norms
Definition
Come to pass because of language objects don't exist unless created through discourse or conversation
Term
Second Wave of Feminism
Definition
- equality in work force
- Men own the world, must fight
Term
Helena Cixous (Book and Metaphoric)
Definition
- Laugh of Medusa
- Medusa exiled to an island so she could be controlled. We marginalize women until they have no more power, argues that women are told they are powerless because they don't have a penis, if they would look for power, they would find it.
Term
Helena Cixous
Definition
Metaphors of women in public speaking and power
Term
K.K. Campbell
Definition
Studied how women speak in public, Literal
Term
Three facts about K.K. Campbell
Definition
1. Credibility of women
2. Wrote "Man Can't Speak for Her
- Identifies why women are ignored in public
3. Credited with developing the "The Feminist Style" of public speaking
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