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Rooms Division
Ch.1-4
60
Other
Undergraduate 1
09/27/2009

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Cards

Term
Occupancy %
Definition
Rooms Sold/Rooms Available
Term
(ADR)
Definition
Room Revenue/Rooms Sold
Term
RevPAR (Revenue per Available Room)
Definition
Room Revenue/Rooms Available
Term
Front office: most important functions
Definition
communication and accounting
Term
Charachteristics of Service
Definition
Perishability, Fixed supply, High Operating Costs, Seasonality
Term
Perishability
Definition
Room that was not sold can never be sold again
Term
Fixed Supply
Definition
Cannot increase the number of rooms (short run)
Term
High Operating Costs
Definition
capital and labor intensive
high mortgage
2/7 operation = many employees
Term
Seasonality
Definition
Daily Seasonality
Seasonality Cycles (busy summer or busy winter)
Term
Full Service Hotels
Definition
higher room rate = higher expectations
restaurants and lounges, meeting facilities, long term and short term stays
Term
Mid-Range and All-Suites
Definition
swimming pool, exercise room, uniformed service, Food & Beverage
Term
Economy/Limited Service
Definition
Limited F&B
For business people, cost-concious families- short term stays
usually located near a restaurant
Term
Extended Stay
Definition
home away from home, home type atmosphere
kitchenette, spacious bathrooms/living area
For leisure, business relocation
Term
Resort
Definition
full service- sometimes a destination themselves
pool, activities, restaurants
Term
Residential Hotels
Definition
long term, --> extended service, all-suites, limited service (to a certain extent)
near commercial districts
Term
Commercial Hotels
Definition
found just about everywhere
shorter stays- business people in area for a few days
Term
Franchise
Definition
you own hotel, but you pay to use a name
pay fee, have access to reservation system, national advertising
Term
Company Owned
Definition
Owned and operated by a chain organization
Term
Management Contract
Definition
I own it, Marriott will run it for me under a management contact.

If people find themselves owning a hotel property but don't know how to run it
Term
Independent
Definition
In charge of own reservations, own marketing, hire own people, do own purchasing
Term
Referral Property
Definition
Groups of independent hotels that are similar in levels of service, etc will form a referral property.
Have own reservation system but still remain independent.
Term
General Manager
Definition
leadership, decision making, staffing, controlling, directing, communicating, develops financial goals, usually develops organization charts
Term
Asst. General Manager
Definition
executes plan developed by general manager
Term
Food & Beverage Director
Definition
Responsible for efficient operation of revenue producing centers: restaurant, banquets, room service
Term
Plant Engineer
Definition
Oversees team of electricians, plumbers, etc.
Term
Executive Housekeeper
Definition
Responsible for upkeep of guest rooms and public areas. In charge of guest room inventory.
Term
Human Resource Manager
Definition
In charge of advertising, screening, interviewing, hiring employees. Administering employment laws.
Term
Marketing and Sales
Definition
Analyzes available markets, sells products, brings in conferences, conventions, and tours
Term
Front Office Manager
Definition
leads front office staff in delivering hospitality
Term
Controller
Definition
Internal Accountant for the hotel
Term
Director of Security
Definition
develops procedures to ensure employee honesty and guest safety
Term
Parking Garage Manager
Definition
oversees parking garage to ensuree guest & car safety
Term
Front Desk Clerk
Definition
reservations, guest services, assigns room and distributes keys,
Communicates with housekeeping, answers phones, gives out information/direction to local attractions, accepts cash, communicates with hotel on behalf of guests
Term
Reservations Manager
Definition
Person who takes and confirms incoming requests for rooms: makes sure special requests are noted, answers guest requests for information, maintains an accurate room inventory, make sure hotel isn’t oversold, communicates with marketing and sales
Term
Cashier
Definition
Processes guest check outs
Term
Night Auditor
Definition
Processes and balances daily financial transactions of guests who used services, serves as desk clerk for night shift
Term
Bellcap
Definition
supervisor of uniformed service
Term
Concierge
Definition
provides information on things going on outside of hotel-tourist attractions, etc
Term
Front Desk Manager
Definition
: Supervises employees (training). Supervise equipment to make sure the information in the property management system is accurate and up to date. Supervises the inventory of rooms that are to be sold. Supervises finance and sales opportunities. Considers all factors to determine things to sell the most rooms: should I insist on a 2 night minimum to increase occupancy on Friday and Saturday? Etc.
Term
Job Analysis
Definition
detailed listing of a jobs tasks, sound basis for a job description
Term
Job Description
Definition
listing of required duties to be performed by an employee
Term
Front Office communicates with marketing and sales
Definition
Front desk provides marketing and sales with data on guest histories.
-guests name and address
- provides marketing & sales with information to targeting marketing campaigns, develop promotions, select appropriate advertising media. The guest history might include how the guest heard about your company.
- sales and marketing (through the front desk) processes reservations for sleeping rooms (marketing and sales needs to check if there are rooms available)
- marketing and sales sells conferences and conventions (sometimes booked months/year in advance)
-front office might relay messages to sales and marketing
- TWO WAY INTERACTION
Term
Front desk communicates with housekeeping
Definition
-receives room status information from each other
- what rooms are available, what rooms are clean, what rooms are occupied, what rooms are out of order
- on change– a guest who has checked out, but the housekeeping staff has not released it for occupancy
- report house count to each other – number of guests that are registered in the hotel
- if a guest is missing some kind of amenity in room – call usually goes to front desk and is relayed to housekeeper
- housekeeping receives room sale projections (forecast) – provides information to housekeeping – how many departures/arrivals/stayovers on any given day
-basis for executive housekeeper to create schedule
- Housekeepers  Front Office = housekeepers room report
-what rooms are vacant, occupied, out of order
- relay security concerns to front desk
Term
Total Quality Mangement
Definition
-empowers employees to make decisions
Term
Property Management System
Definition
-generic term for hardware and software on computer used to manage hotel
Term
Interfacing
Definition
electronic sharing of data between revenue producing areas of hotel
Term
Property Management System- Security
Definition
Producing keys
keys recycled, puts in new code
Term
Reservations (PMS)
Definition
can recieve individual or group reservations
-recieves data, checks availability, stores information
-now has name, address, phone number
Term
Revenue Management (PMS)
Definition
-planning to achieve maximum room rates and most profitable guests
Term
Registration (PMS)
Definition
-has name, address, phone number from reservation, all you need to do is verify information
Term
Room Status (PMS)
Definition
provides infrmation on whether or not room is available for a guest
categorized under reservation (open, confirmed, guaranteed) and housekeeping (open, on change, out of order)
Term
Posting (PMS)
Definition
charges made by guests in hotel immedietely go to bill
Term
Call Accounting (PMS)
Definition
-trackng of outgoing guest room calls, not as important because of cell phones but still used
Term
Check Out (PMS)
Definition
-PMS has reduced long lines for check out - might be able to check out from TV in room
-Front desk, neat, accurate folio (bill) is printed
Term
Night Audit (PMS)
Definition
Controlled prcess where financial account is maintained and balanced on a daily basis
Term
Inquiry or Report Applications
Definition
Allows management to retrieve operating or financial information at any time
Term
Back Office Application (PMS)
Definition
aids in development of financal statements
Term
Housekeeping (PMS)
Definition
allows Housekeeping to communicate to front desk - room status
Term
Food and Beverage (PMS)
Definition
Reduces paperwork betwen front office and F&B
Term
Engineering and Maintinence (PMS)
Definition
streamlines processing of work orders
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