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the process through which organizations analyze and learn from their internal and external environments, establish strategic direction, create and implement strategies to satisfy key stakeholders |
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Internal environment, external environment, stakeholders, SWOT |
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philosophy, mission statement, vision, goals long term goals and objectives of the company defines the reasons for which a company exists and operates |
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represents a pattern of decisions and actions that are intended to carry out the plan organizational design, control systems, management, resource allocation |
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action stage of strategic management |
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most difficult stage, mobilization of employees and managers and org. resources |
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means by which objectives are achieved a pattern that emerges in a sequence of decisions over time an organizational plan of action that is intended to move a company toward the achievement of its shorter-term goals and ultimately its fundamental purposes |
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critical economic factors |
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inflation, economic growth, exchange rates, interest rates, trade deficits |
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security of travel and public places, pollution of environment, aging society, fear of traveling, stock market volatility, declining quality of education, roles of government in health care and elder care, global warming |
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immigration and employment, tax rates, lobbying efforts, patent laws, visa issuance |
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economic power of consumers, economic power of suppliers, rivalry among competing firms, potential entry of new competitors, and potential development of substitute products |
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economic power of customers |
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customers concentrated or buying in volume affects intensity of competition consumer power is higher where products are standard or undifferentiated |
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economic power of suppliers |
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large number of suppliers and few substitutes affect intensity of competition backward integration can gain control or ownership of suppliers |
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economic power of suppliers |
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large number of suppliers and few substitutes affect intensity of competition backward integration can gain control or ownership of suppliers |
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rivalry among competing firms |
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most powerful of the five forces focus on competitive advantages of strategies |
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potential entry of new competitors |
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barriers to entry are important quality, pricing and marketing can overcome barriers |
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potential development of substitute products |
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are there other industries that can satisfy the customer need that our industry is satisfying? pressure increases when consumers' switching cost decreases |
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educated assumptions about future trends and events |
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what are we here to do? guidance, motivation, communication, reputation distinguishes an organization from others by stating the basic scope and operations of the firm, primarily by defining markets, customers, products, locations, or strategic features |
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ideal image of the future what the organization wants to or can become in time forward looking view |
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guide decisions and behaviors very common in the hospitality industry high level managers have significant influences other managers and employees also have influences special emphasis on: social responsibility, green initiatives, profit vs. responsible behavior, ethical frames of reference, code of ethics and ethics officers |
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The traditional perspective |
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consists of analyzing the internal and external environments of the company to arrive at organizational strengths, weaknesses, opportunities and threats (SWOT) |
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organizational success can be explained in terms of the resources and capabilities possessed by an organization |
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business organizations are becoming a tangled web of alliances and contracts expands a company's responsibility to groups or individuals who significantly affect or are significantly affected by the company's activities including stockholders |
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strategic management process |
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situation analysis, strategic direction, strategy formulation, strategy implementation |
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the process of planning strategies often divided into 3 levels: corporate, business and functional |
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a vision with regard to where an organization is or should be going implies a particular point of view about the long term |
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economic responsibilities, legal responsibilities, moral obligations, discretionary responsibilities |
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the joining of ethical and strategic thinking organization's best possible reason for the actions it takes |
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