Shared Flashcard Set

Details

Strategic Management Test 1
Auburn University-Ayoun-Spring 2012
29
Management
Undergraduate 3
01/30/2012

Additional Management Flashcards

 


 

Cards

Term
Strategic management
Definition
the process through which organizations analyze and learn from their internal and external environments, establish strategic direction, create and implement strategies to satisfy key stakeholders
Term
situation analysis
Definition
Internal environment, external environment, stakeholders, SWOT
Term
strategic direction
Definition
philosophy, mission statement, vision, goals
long term goals and objectives of the company
defines the reasons for which a company exists and operates
Term
strategy implementation
Definition
represents a pattern of decisions and actions that are intended to carry out the plan
organizational design, control systems, management, resource allocation
Term
action stage of strategic management
Definition
most difficult stage, mobilization of employees and managers and org. resources
Term
strategies
Definition
means by which objectives are achieved
a pattern that emerges in a sequence of decisions over time
an organizational plan of action that is intended to move a company toward the achievement of its shorter-term goals and ultimately its fundamental purposes
Term
critical economic factors
Definition
inflation, economic growth, exchange rates, interest rates, trade deficits
Term
sociocultural factors
Definition
security of travel and public places, pollution of environment, aging society, fear of traveling, stock market volatility, declining quality of education, roles of government in health care and elder care, global warming
Term
Political factors
Definition
immigration and employment, tax rates, lobbying efforts, patent laws, visa issuance
Term
technological factors
Definition
internet, communications
Term
Five forces model
Definition
economic power of consumers, economic power of suppliers, rivalry among competing firms, potential entry of new competitors, and potential development of substitute products
Term
economic power of customers
Definition
customers concentrated or buying in volume affects intensity of competition
consumer power is higher where products are standard or undifferentiated
Term
economic power of suppliers
Definition
large number of suppliers and few substitutes affect intensity of competition
backward integration can gain control or ownership of suppliers
Term
economic power of suppliers
Definition
large number of suppliers and few substitutes affect intensity of competition
backward integration can gain control or ownership of suppliers
Term
rivalry among competing firms
Definition
most powerful of the five forces
focus on competitive advantages of strategies
Term
potential entry of new competitors
Definition
barriers to entry are important
quality, pricing and marketing can overcome barriers
Term
potential development of substitute products
Definition
are there other industries that can satisfy the customer need that our industry is satisfying?
pressure increases when consumers' switching cost decreases
Term
forecasts
Definition
educated assumptions about future trends and events
Term
mission statement
Definition
what are we here to do?
guidance, motivation, communication, reputation
distinguishes an organization from others by stating the basic scope and operations of the firm, primarily by defining markets, customers, products, locations, or strategic features
Term
vision
Definition
ideal image of the future
what the organization wants to or can become in time
forward looking view
Term
values
Definition
guide decisions and behaviors
very common in the hospitality industry
high level managers have significant influences
other managers and employees also have influences
special emphasis on: social responsibility, green initiatives, profit vs. responsible behavior, ethical frames of reference, code of ethics and ethics officers
Term
The traditional perspective
Definition
consists of analyzing the internal and external environments of the company to arrive at organizational strengths, weaknesses, opportunities and threats (SWOT)
Term
The resource-based view
Definition
organizational success can be explained in terms of the resources and capabilities possessed by an organization
Term
The stakeholders view
Definition
business organizations are becoming a tangled web of alliances and contracts
expands a company's responsibility to groups or individuals who significantly affect or are significantly affected by the company's activities including stockholders
Term
strategic management process
Definition
situation analysis, strategic direction, strategy formulation, strategy implementation
Term
strategy formulation
Definition
the process of planning strategies
often divided into 3 levels: corporate, business and functional
Term
strategic intent
Definition
a vision with regard to where an organization is or should be going
implies a particular point of view about the long term
Term
social responsibility
Definition
economic responsibilities, legal responsibilities, moral obligations, discretionary responsibilities
Term
enterprise strategy
Definition
the joining of ethical and strategic thinking
organization's best possible reason for the actions it takes
Supporting users have an ad free experience!