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Strategic MGMT Final
Final Exam
33
Management
Undergraduate 4
12/14/2009

Additional Management Flashcards

 


 

Cards

Term
Mission Statement
Definition
Less than a paragraph about the company's purpose

-revenue goals
-profit goals
-profit margin goals (% of every dollar left over for profit)
Term
Vision
Definition
where the company wants to be in the future: provides firm with focus
Term
goals
Definition
what the company needs to reach the vision
Term
strategy
Definition
how a firm will achieve its goals
Term
external analysis
Definition
Uses environmental analysis and industry analysis
Term
environmental analysis
Definition
• Technological
• Economic
• International
• Political/Legal
• Social/Cultural
Term
Industry Analysis
Definition
• Power of customers
• Barriers
o Startup costs
o Political/legal
• Substitutive
o Margarine for Butter
• Power of suppliers
• Internally you want to compare to other firms. You want to compete and compare against firms of equal size to your company.
Term
Internal Analysis
Definition
-SWOT
-Core Competencies
-Resources
Term
Implementation/Execution
Definition
How mundane jobs are getting done within a firm.
o Hiring/firing
o Management skills
o Staying on task
o Etc
Term
Performance Assessment
Definition
determining how well the firm is progressing
Term
Low Cost Focused
Definition
(Wal-Mart) what can they do to keep prices low?
Term
Focused Cost
Definition
(Best Buy) focus efforts into narrower product group
Term
differentiation
Definition
how can the firm be different? creating unique products in order to raise prices

(Apple)
Term
Focused Differentiation
Definition
focus on very narrow segment of market with a particular product or product line

(electric bottle opener - for elderly)
Term
market penetration
Definition
trying to enter into a new portion of the market
Term
product developement
Definition
improving upon existing products or creating new products
Term
market developement
Definition
trying to create a new market with a new product
Term
market development/product development
Definition
entering a new market with an improved or new product
Term
Merger
Definition
2 companies become 1 but control is shared
Term
acquisistion
Definition
one company takes over the other and wants to dictate all terms. Most don't succeed (divorce rate is higher than people)
Term
joint venture
Definition
two or more companies work together on a single or continuing product (ex: epson makes parts for IBM)
Term
competitive strategies
Definition
o Avoid direct competition
-Direct competition leads to competition based on price
-Leads to copy cat products
o Judo Strategy
-Compete with firms of similar size
-Little fish avoid the big fish
o Product Differentiation
o Creating new markets
-Jumping into a market that a firm previously had not been involved in
-Ex: have share of elderly market for toothbrushes. There is an “untouched” part of market that has dentures and don’t need a toothbrush. Firm can develop a denture brush.
Term
support systems
Definition
not directly related to a firm's product
(Human Resources)
Term
Resource management
Definition
budgeting and budget analysis
Term
reward system
Definition
 Want to be able to keep good people
 Benefits
 Incentive programs
Term
properties of a good goal
Definition
 Achievable
 Time frame (Forces people to focus)
 Something that raises the bar (but not too much)
 Measurable
 Specific
Term
hierarchy of goals
Definition
MissionVisionStrategic GoalsUnit GoalsTeam GoalsIndividual Goals
Term
ways for a firm to stay focused
Definition
-prevention (small and major problems)
-awareness
-evaluation (makes sense of causal factors found in awareness phase)
-feasible solution (problem solving)
-selection (decide which solution to use)
Term
what makes key people key
Definition
-have credibility (pilot programs and training programs
-have power (expertise and resources)
Term
incentive program
Definition
o Used to motivate
o Very specific
 Ex: Ross’s suit. Needed 20 new clients totaling $100,000,000.
o Reward can vary
o Is very tangible reward
Term
financial analysis
Definition
-%change
-%sales
-Ratio analysis
Term
three major problems firms face
Definition
new competitors
new products (ipod to walkman)
complacency
Term
80/20 principle
Definition
80% of revenues come from 20% of our top customers... 20% of problems from 80% of our customers
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