Term
| __________ develop when many exchanges take place between producers and consumers. |
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Definition
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Term
| The alignment of firms that bring products or services to market is called ___________. |
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Definition
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Term
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Definition
| _________ is the integration of business processes from end user through orginal suppliers that provide products, services, and information that add value for customers. |
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Term
| What are the 8 key processes of Supply Chain Management? |
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Definition
1. Customer Relationship Management
2. Customer Service Management
3. Demand Management
4. Order Fullfilment
5. Manufacturing Flow Management
6. Procurement
7. Product Development and Commercialization
8. Return Channels
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Term
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Definition
| The collection of organizational units, insitutions, or agencies within or external to the manufacturer, which performs the functions that support marketing. |
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Term
| What three things that Channel structure affects? |
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Definition
1. control over the performance of the functions.
2. the speed of delivery and communication
3. the cost of operations |
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Term
| __________ reduce market contacts. |
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Definition
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Term
| Intermediaries provide __________. |
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Definition
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Term
| What are the three utilities that intermediaries provide? |
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Definition
1. possession utility
2. time utility
3. place utility |
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Term
| What are the four sorting processes? |
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Definition
1. sorting out
2. accumulating
3. allocation
4. assorting |
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Term
| What two sorting processes are predominate the marketing of agricultural and extractive products? |
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Definition
1. Sorting Out
2. Accumulating |
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Term
| Sorting out and Accumulating are two sorting processes that predominate in the marketing of _________________ and _______________ products. |
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Definition
| agricultural and extractive |
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Term
| What two sorting processes predominate the marketing of finished goods? |
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Definition
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Term
| Allocation and Assorting are two sorting processes that predominate the marketing of what? |
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Definition
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Term
| Discrepency of Assortment |
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Definition
| Refers to the difference between the line a typical producer makes and the assortment final consumers or users want. |
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Term
| Intermediaries reduce what type of costs? |
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Definition
1. Selling
2. Transportation
3. Inventory Carrying
4. Storage
5. Order Processing
6. Accounts Receivables
7. Customer Service
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Term
| Bucklin's Theory of Channel Structure |
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Definition
| the purpose of the channel is to provide consumers with the desired combinations of its outputs at minimal costs |
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Term
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Definition
| is a business strategy that maximizes possible benefit and minimizes risk by delaying further investment into a product or service until the last possible moment. |
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Term
| What is the opposite of postponement? |
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Definition
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Term
| What are the three types of distribution that can be used to make products available to the consumer? |
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Definition
1. Intensive
2. Selective
3. Exclusive |
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Term
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Definition
| Where the majority of resellers stock the 'product' (with convenience products, for example, and particularly the brand leaders in consumer goods markets) price competition may be evident. |
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Term
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Definition
| This is the normal pattern (in both consumer and industrial markets) where 'suitable' resellers stock the product. |
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Term
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Definition
| Only specially selected resellers or authorized dealers (typically only one per geographical area) are allowed to sell the 'product'. |
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Term
| What are the three measures of customer service? |
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Definition
1. Availability
2. Order Cycle
3. Communications |
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Term
| What is the best measure of channel performance? |
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Definition
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Term
| What are the five fundamentals of SCM? |
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Definition
1. Selling
2. Customer Order Fullfilment
3. Manufacturing Flow
4. Procurement
5. Product Development |
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Term
| What are the three stages in the reengineering process? |
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Definition
1. Fact Finding
2. Id Areas for Improvement
3. Creative Improvement |
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