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-size labels suggest the suitability of a garment for a consumers body dimensions -actual dimensions of different styles and brands vary |
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expensive lines cut large to appeal to consumers who desire to think of themselves as wearing a small-labled size |
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groups of sizes according to age and or body types of customers |
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most common method of sizing for the majority of mass-produced clothing, especially tailored and traditional clothing -mens-body measurements -womens correlate to set of body measurements |
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sets of body measurements related to figure types serve as basis for numbered sizing of apparel NIST -proportions in us based on this |
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uses the size designations of S, M, and L -simplifies display of merchandise |
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refers to how well the garment conforms to the 3-d human body -crucial to consumer satisfction -problems caused by carless design or construction, but most individual charac. of the wearer |
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-garments continue to fit after wear and care -consistent fit within a brand; customer loyalty, easy shopping, differences between silhouettes |
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-flat- technical drawings -form fitting-testing on 3d form -fit models-testing on live models |
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fit is a function of the wearers perceptions |
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-current fashion -cultural influence -age -figure type -lifestyle |
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1. grain 2. set 3. line 4. balance 5. ease |
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for good fit, garment must be cut on grain. lengthwise grain or yarns need to run parallel to length of body and center front and center back |
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refers to a smooth fit without undesireable wrinkles -wrinkles caused by poor set are not the type that can be eliminated by ironing -wrinkles usually occur b/c garment is too large or small, and fabric pulls or sags |
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tight horizontal wrinkles |
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loose horizontal wrinkles |
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tight vertical or diagonal wrinkles |
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slleve or shirt too loose through torso |
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refers to alignment of the structural lines of the garment with the natural lines of the body |
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occurs when the garment is in equilibrium -the right and left halves of the garment appear evenly balanced and symmetrical |
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refers to the amount of roominess in a garment -difference between measurements of the garment and the measurements of the body of intended wearer |
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movement ease allows room for ordinary movement such as stretching, bending over -minimal fitting ease is required in all garments |
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extra style fullness added to fitting ease. design ease is optional b/c it is added purely for appearance |
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