Term
| Gunn's Four Plannig Goals |
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Definition
1. Visitor Satisfaction
-High quality experience
2. Improved economy and business success
-More locally owned & managed
3. Protected resource assets
-Natural,Human,Cultural,Historical
4. To integrate tourism into the environmental, social, economical, cultural, political fabric of the community
-Seamless blending |
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Term
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Definition
-Age -Education -Previous experiences
-Advertising -Product innovation
-Gov't policy -New Technology
-Four Major Factors
*Time *Money *Motivation
*Physical Ability |
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Term
| Measuring Current (&/or) Past demand |
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Definition
-Visitor numbers (park passes, ski passes, tolls)
-Duration of stay/accommodations
-Amount of money spent (surveys journals of expenses |
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Term
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Definition
-Qualitative
*Delphi (panel of experts, locals)
-Quantitative
*Trend analysis (not very effective)
*Regression |
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Term
Balancing Supply and Demand--
Market-led Approach |
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Definition
-Develop what the market demands
-Reactive approach |
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Term
Balancing Supply and Demand--
Product-led Approach |
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Definition
-Decide what product will be produced and the people will buy it
-What the community/region decides
-Proactive
-The "vision thing" |
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Term
| The five components of the Supply Side |
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Definition
1. Attractions
2. Services
3. Transportation
4. Information
5. Promotion |
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Term
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Definition
-Component of the supply side
-Classified by type:
Cultural, natural, events, recreation, entertainment |
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Term
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Definition
Second component of the Supply Side
-A system or organization that provides:
*Ownership
>Independent >Chains
>Franchise >Quasi-Gov't
>Gov't Operated >Non-profit
*Planning Considerations
>Location >Clustering
>Avoid Fragile environments
>Attraction >Entrepreneurship |
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Term
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Definition
Third Component of the Supply Side
-System to get you from one section of tourism to another.
*Must include tourism implications (New development)
*Inter-modal travel requires new planning cooperation (trains, buses, trolleys, etc.)
*More than engineering planning
*Requires sensitivity to the environment |
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Term
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Definition
Fourth component of the Supply Side
-Includes advertising, personal selling, etc. in order to make something happen
*Closely integrate promotion planning w/all other supply side planning
*Planning for billboards and signage an important part of land use planning (regulations) |
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Term
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Definition
Fifth component of the Supply Side
-Facts to educate people distributed in multiple ways about people, places, and events
-What you need to inform the visitor about:
*Weather conditions-needed clothing
*Physical demands-travel region
*Customs-dress,language,gestures
*Social contact-host, guest taboo
*Host privacy-trespass rules/regs
*Foods-differences among
*Etiquette-behavioral mannerisms
*Religious beliefs-avoid conflict
-Planning considerations
*Inform systems different than promotion
*Informed host area is important
>Hospitality
>Other language spoken by tourists
>Economic benefits
>Know about own community |
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Term
| Early Implementation Strategies |
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Definition
1.Impact Considerations
-The most affected must be involved from the start (city/town, transportation, non-profit, stakeholders, any group that provides attractions)
-All 3 sectors must be committed to a regional plan (b/c everyone always has something to say)
2. Communication/Education
-Tourism still not well understood
3. Promotion Ethics
-Avoid exaggerated claims
-Frequently only 1/2 truths presented (costs??)
-Considerable public backlash
4. Policy
-Important antecedent to planning is a policy
5. Cooperation/Collaboration
-All other agency and org planning must be reviewed (transportation, agriculture )
-All other planning activities must be integrated w/tourism planning |
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Term
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Definition
Factors that can have great influence on how tourism is developed and are critical to consider during the planning process
-Natural Resources
*Climate (beach use, summer/winter resorts) *Water (fishing, marinas, suba diving) *Topography (Mountain resorts, hang gliding) *Vegetation (Parks, campgrounds) *Wildlife (Nature centers, wildlife observations)
-Cultural Resources
*Prehistory, Archeology (Visitior centers, archeological digs) *History (Historic sites,acrhitecture, shrines) *Ethnicity, Lore, Education (palces important to legends and lore, places of ethnic importance) *Industry, Trade, Professionalism (Manufacturing and processing plants, retail and wholesale businesses) *Entertainment, Health, Religion, Sports (Spas, health centers, religious meccas, sports arenas)
-Entrepreneurship
*Needed in order to create and expand tourism
-Finance
*Important factor for both public and private tourism development
-Labor
*Availability of skilled labor can have a big influence on tourism development
-Competition
*Compete to satisfy market demand, but necessary to research the competition first
-Community
*Positive or negative view of tourism by community can make or break the proper functioning of the tourism system
-Governmental Policies
*May foster or hinder tourism development
-Organization, Leadership
*many plans have fallen through due to a lack of organization and leadership |
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Term
| Regional Strategic Planning Process |
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Definition
1. Visioning Process
-Vision for the region in the future
-Products:
*Sense of place description
*Vision statement (broad)
*Policy Statement (zeros in on
tourism) (slower development)
2. Goals/Objectives
-Goals are broad and abstract,
objectives are narrow and concrete
*Ex: Goal-Improve transportation
system
Objective: Create more bus
stops throughout Estes
3. Research Phase
-Description of physical factors
*Aesthetics (natural & built
environment)
*History, Archeology,legend,Lore
*Topography, soils, geology
*Climate /atmosphere
*Attractions
*Service Center
*Transportation
-Program Factors
*Trends
*Market analysis
*Competition
*Evaluation of marketing and
promotion
*Information
*Social climate
*Gov't regulations
*Land availability
*Finance availability
*Management & labor availability
*Economic development in region
*Tourism-related organizations in
region
4. Synthesis of physical & program factors/Description of strengths & weaknesses
-Evaluate what the research step has
revealed & write a conclusion of
both factors
5.Conceptualization: Renewed vision, taking into account the research synthesized
6.Recommendations on Physical & program factors & policy
7.Implementation & Evaluation |
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Term
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Definition
-Involves setting goals and objectives
-Public involvement
-Decisions on changes
-Predictive qualities
-Relies on many diciplines
*economics,politics, geography
sociology, psychology, ecology,
and anthropology
-Is a continuous process |
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Term
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Definition
1.To protect (or enhance) local culture
2.Competitive industry (keep modern)
3.To identify necessary resources
4.To educate the public
5.Identify priorities for funding
6.Protect natural resources
7.Increase local residents quality of life
8.Increase quality of tourist experience |
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Term
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Definition
1.Time consuming process
2.Expensive
3.Lack of cooperation
4.Lack of knowledge
5.Lack of competent leadership
6.Residents don't want to be told what to do
7.Political leaders don't want to make tough decisions
8.Seasonality
9.High turnover |
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Term
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Definition
1.Gov't
-Regulation
-Funding
-Leasing
-Manage major attractions
-Marketing
2.Private
-Running businesses, attractions,etc
-Retail
3.Non-profit
-Major events
-Interpretation-Historic sites |
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Term
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Definition
-Unbridled growth of tourism questioned
-Resource tension b/w industry, visitors and environment
-Recognize tourism is an important form of development for many ares
-Early focus on Environment issues broadened to include economic, social, and cultural issues as well as questions of power ans equity in society |
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Term
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Definition
1.Site scale
-Specific site (building,
attractions)
2.Destination Planning
-Community and surrounding area
3.Regional Planning
-Multiple destination sites included
plan |
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