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Unspun Study Guide
Unspun Test Morehead State University-Smith, Lola
67
Other
Undergraduate 1
03/14/2011

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Cards

Term
Who are some of the major snake oil "salesmen" that we've investigated so far?
Definition
Clark Stanley-Emu Oil
Term
What are some major examples of spin in terms of misleading TV ads and/or magazine ads?
Definition

9/11 Moores film

Bush Wolfe Film

Term
What is spin?
Definition
Anything that is deceptive
Term
Why does spin happen?
Definition
To mislead people about matters to sway them in a certain direction
Term
What does spin cause?
Definition
Causes Some mnior things like losing money but can also cause major things like people dying
Term
Who spins?
Definition
Businesses. political leaders, lobbying groups, & political parties. Alot of people spin to benefit themselves.
Term
Why were misleading TV ads/magazine ads deceptive?
Definition

Implied Falsehoods

*Is and is w/ Clinton*

*Bush w/ wolves.. it was actually the 2nd terrorist attack on America from a terrorist group*

Term
What are some of the ads that we watched clips from here in class?
Definition
Weasels, Bush w/ wolves.
Term
What is the FUD Factor?
Definition
Fear Uncertainty, Doubt
Term
If it's scary-be wary.. what is this factor called?
Definition

Fud Factor

(Fear, Uncertainty, Doubt)

Term
What are some examples from the the text of FUD?
Definition
Spyware, Nuclear Weapons by Saddam Huessain,
Term
What is an example of "a story that's too good to be true?"
Definition
Michael Bellesiles-National Gun Control Book.
Term
Who wrote the book about favoring national gun contro?
Definition
Michael Bellesiles
Term
What are some examples of Data in the service of ideology?
Definition

The Beauty Myth-Many young girls dying of anorexia when the number was far over estimated

Number of homeless people extremely overestimated

Term
Data in the service of technology are claims that are too ___ to accept when they match ____
Definition
Easy, Biases
Term

What are some examples of "the Dangling comparative"

 

 

Definition
"larger, better, faster"
Term
When you are presented with claims of "larger, better, faster, what should you ask?
Definition
Than what?
Term

What are some words used in a superlative swindle?

What should you ask?

Definition

Biggest, Fastest..

 

(Than what?/Compared to what?)

Term
Examples of Pay you tuesday con-
Definition
Credit Cards, National Debt,
Term
what is an example of the blame game?
Definition
Pointing your finger at an unpopular group hoping to divert the attention from your problem.
Term
Pointing your finger at an unpopular group, hoping to divert attention is called...
Definition
the blame game
Term
Coca Cola isn't just carbonated water that's been flavored and sweetened, it's the "real thing" .. What is this an example of?
Definition
Gilttering Generalities
Term
How large is large? Examples of this..
Definition

Coffee Sizes,

Olive Sizes

Term
Misnamed- Says that something isn't what it says it is.
Definition

Misnomers

Term
Bonny & Clyde, Assault Weapon Ban & Machine Gun Kelly are all examples of..
Definition
Misnomers
Term
What was the misnomer concerning the assault weapon ban?
Definition
Assault weapon ban wasn't even about assault weapons--assault weapons are semi-automatics
Term
Estate Tax Vs. Death Tax is an example of?
Definition
Frame it & Claim it
Term
When you make something fit your own definition.. this is called?..
Definition
Frame it & Claim it
Term
Up to 50% off.. is an example of?
Definition
Weasel Words
Term
They suck the meaning out of the phrase or sentence....
Definition
Weasel Words
Term
Why does eye candy work so well?
Definition
It shows us something pleasant even if the product is unpleasant
Term
What does average really mean?
Definition
it does not mean typical.. it ranges!
Term
How does average differ from mean and mode?
Definition

Mean is the highest and lowest put together and divided

Mode is the most prevolent number (reoccuring)

Term

Draw a line in the sand- can this line be moved because context changes everything?

What is this called?

Definition
Base-line bluff
Term
Bill Clinton's what is the meaning of "is"? is an example of..
Definition
Literally True Falsehood
Term
This is when sometimes people pick words that are deceptive without being strictly technically false..
Definition
Literally True Falsehood
Term
You give the impression there are weapons of mass destruction when there aren't... this is an example of..
Definition
Implied Falsehood
Term
Why do we get spun?
Definition
We aren't hardwired to think rationally... we believe most things we see/hear
Term
why does the psychology of deception work so well?
Definition

It is painful to be confronted with evidence that contradicts what we believe.

We engage in wishful thinking

Term
Why does Bias work so well?
Definition
We come up with reasons to support the things that favor our own side.
Term
Why do we pay more than we need to for items?
Definition
We are fools, we are tricked into believing the more expensive it is-the better
Term
What did we learn from the grey goose effect?
Definition
Quality is NOT equated with price
Term
What did we learn from the Bullock scam issue?
Definition
We have to use our brains
Term
What was the Bullock Scam issue?
Definition
A tax scam that was implemented on many rich people who were told by the judge to use their brains.. because the scam was so obvious.
Term
How can some mis-information be deadly?
Definition

Women are programmed to believe Breast Cancer is the leading killer of women, but really it is heart disease.

 

Term
What is dangerous ignorance?
Definition

Having false facts or presumptions about dangerous things that can cause problems. Such as teenagers contracting STDs because they thought they couldn't contract them.

Or the amount of college students that think its "normal" to hook up on the first date.. when really most people are uncomfortable with it.

Term
Why do we always seem to wind up in the fog of war?
Definition
Because we get the facts wrong.
Term
What did the trojan war, spanish american war, vietnam war, & Iraq war all have in common?
Definition
They were begun under false pretenses
Term
What is the great crow fallacy?
Definition
Crows do NOT use automoblies as nutcrackers
Term
What does the example of the crows teach us about "seeing is believing?
Definition
Seeing isn't necessarily believing--
Term
Can we believe what we see on TV?
Definition
Sometimes
Term

Can we believe what the army allows us to see on tv?

What is an example of misinformation we have seen via the army?

Definition

Sometimes..

The smart bombs that we dropped in the 1st Gulf war didn't always hit their targets like we were led to believe

Term
The blind man and the elephant..
Definition

Every man thought a part of the elephant was a different object... our immediate experience is what we give most weight to.

Our personal experience rarely gives us the WHOLE PICTURE

Term
Numbers can't just be drawn from thin air because stastics __
Definition
Lie.
Term
Real evidence, unlike attention-grabbing acedotes, is generated by systematic study... but not all studies are created ____
Definition
equal
Term
Saying it, doesn't make it __
Definition
So
Term
Extraordinary claims need ____
Definition
extraordinary evidence
Term
How can the the Internet help us track down good information?
Definition
Good sites like Gov. sites, .edu sites
Term
How do we find the good sites?
Definition
Use educational sites and unbiased government sites
Term
What did the Clarence Darrow quote teach us about the need to backtrack and cross check?
Definition
The quote wasn't a primary source, it was just a bunch of people who "heard from so-and-so"
Term
Who do we go to for our sources?
Definition
Primary Sources
Term
What are primary sources?
Definition
A primary source is a document, speech, or other sort of evidence written, created or otherwise produced during the time under study
Term
What are secondary sources?
Definition
Secondary sources provide interpretation and analysis of primary sources. Secondary sources are one step removed from the original event or "horse's mouth."
Term
How can we be certain enough?
Definition
Look up the facts
Term
How can we be skeptical but not cynical?
Definition
Question everything
Term
Why do we need a respect for the facts?
Definition

You'll be money ahead and save yourself time and annoyance if you develop the habits of mind.

You keep your mind engaged.

You check your own assumptions

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