Shared Flashcard Set

Details

Visual Communications Vocabulary
This is a list of flash cards pertaining to the Visual Communications. Definitions from http://www.printindustry.com/Glossary.aspx
39
Art/Design
11th Grade
04/12/2012

Additional Art/Design Flashcards

 


 

Cards

Term
Gutter
Definition
The space in between columns and pages.
Term
Bind
Definition

The joining of leafs or signatures.

(wire, glue, etc...)

Term
Blanket
Definition
Rubber-coated pad, mounted on a cylinder of an offset press, that receives the inked image from the plate and transfers it to the surface to be printed
Term
Partial Bleed
Definition
Printing that extends to the end of the page after trimming on 3 or less sides
Term
Full Bleed
Definition
Printing that extends to the edge of a sheet or page on all sides after trimming.
Term
Body
Definition
The main text of work not including the headlines.
Term
C1S
Definition

The front cover.

[image]http://www.graphicsfuel.com/2010/10/psd-book-template-icons/

Term
CMYK
Definition
Abbreviation for cyan, magenta, yellow and key (black), the four process colors.
Term
Crop Marks
Definition
Lines near the edges of an image indicating portions to be reproduced. Also called cut marks and tic marks.
Term
Die
Definition
Device for cutting, scoring, stamping, embossing and debossing.
Term
Die Cut
Definition
To cut irregular shapes in paper or paperboard using a die
Term
DPI
Definition
"dots per square inch," a measure of output resolution in relationship to printers, imagesetters and monitors.
Term
Mockup
Definition
Simulation of the final product.
Term
Emboss
Definition
To press an image into paper so it lies above the surface.
Term
Head(er)
Definition

[image]yale.edu

Term
Face
Definition
Edge of a bound publication opposite the spine.
Term
Fold Marks
Definition
Markings indicating where a fold is to occur.
Term
Gate Fold
Definition
[image]graphateria.com
Term
French Fold
Definition
[image]48hourprint.com
Term
Gravure
Definition
Method of printing using metal cylinders etched with millions of tiny wells that hold ink.
Term
HLS
Definition
hue, lightness, saturation
Term
Impression
Definition
one impression equals one press sheet passing once through the press.
Term
Impression Cylinder
Definition
Cylinder that pushes paper against the plate or blanket.
Term
Leading
Definition
Amount of space between lines of type.
Term
Leaf
Definition
One sheet of paper in a publication. Each side of a leaf is one page.
Term
Letterpress
Definition
Method of printing from raised surfaces.
Term
Margin
Definition
Space around the edge of the printed material.
Term
Offset Printing
Definition
Printing technique that transfers ink from a plate to a blanket to paper instead of directly from plate to paper.
Term
Perfecting Press/ Duplex Press
Definition
Press capable of printing both sides of the paper during a single pass.
Term
Pica
Definition
12 Points = 1 Pica
Term
Plate
Definition
Piece of paper, metal, plastic or rubber carrying an image to be reproduced using a printing press.
Term
PMS
Definition
Pantone Matching System
Term
Printing Plate
Definition
Surface carrying an image to be printed. Quick printing uses paper or plastic plates; letterpress, engraving and commercial lithography use metal plates; flexography uses rubber or soft plastic plates. Gravure printing uses a cylinder.
Term
Rotary Press
Definition
Printing press which passes the substrate between two rotating cylinders when making an impression.
Term
Rule
Definition
Line used as a graphic element to separate or organize copy.
Term
Saddle Stitch
Definition
To bind by stapling sheets together where they fold at the spine
Term
Thermography/ Raised Printing
Definition
Method of printing using colorless resin powder that takes on the color of underlying ink.
Term
Thumbnails
Definition
Initial ideas jotted on virtually anything in regard to initial concept of a future project.
Term
Web Press
Definition
Press that prints from rolls of paper, usually cutting it into sheets after printing.
Supporting users have an ad free experience!