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November 2, 1920
KDKA in Pitsburg PA
Harding-Cox result |
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| Federal Communications Act |
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1934
Station Listeners
issues Rulling
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| a mosaic of a large ammount of constantly changing dots |
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| In this country, television is used primarily as a narcotic to prepare people for the commercial |
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| Tv trivualizes everything. So ther's no mystery, we've seen it all 50,000 times. And in order to make the boring intersting, eveything is hyped |
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Telegraph
Wireless telegraph |
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| The medium is the message |
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| A medium where viewers make sense of it all |
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theatre
radio
motion pictures
comic books |
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1st tv broadcast
black line swing bacck and fourth |
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small transmitter on empire state building
studio, transmitting equipment
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RCA broadcasts 2 programs/ week
NY entusiasts made sets recievers |
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VERY high Frequency
fcc allowed 23 |
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Ultra high frequency
lower quality, weaker |
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| tv debut delayed after pearl harbor |
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resumed production
first sets expensive for the wealthy |
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- $400 1 month wages
- no case, antena
- delux set had cabinet, antena
- 1/2 price of new car
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taverns, bowling alleys, stores, wealthy
in homes since 1950's |
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1960-1980
network tv had few competitors affected all media
magazine, newspaper, radio movies, etc. |
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1960 color introduced
originally withheld
mfrs believed b/w sets could be sold |
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2-3 sets per home
7 hours per day
watched 3 1/2 hours per day
1/3 of viewrs zap
channel grazing
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- has imediate emotional impact on average
- images speaking louder than words
- what is real and what isnt
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same interest and visual
style as education
love hate relation ship
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1960 presidential debates
tv kennedy radio nixon
showed importance of tv to politics |
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iraqui war
embeded journalist |
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gate keeper
editorial decisions |
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1980's
source of world wide news
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30 minutes
6-7 commercials
no depth
headline service |
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what effects perception
live amature footage
breaking news
images are everything
rush to being the first |
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sex, violence controversey
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