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Definition
| Paid persuasive communication |
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Definition
| A name term, design or symbol that identifies the goods and services offered by an institution. |
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Definition
| Product, place, price, promotion |
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Definition
| Business activities that direct the exchange between producers and consumers. |
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Definition
| Channels of communication to distribute message. |
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Definition
| People who can be reached with a certain advertising message and medium. |
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Definition
| The market segments to which the marketer wants to sell a product. |
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Definition
| A type of marketing that uses media to contact a prospect directly and elicit a response without intervention of retailer or personal sales. |
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Definition
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Definition
| investigates product and category, as well as consumers who are or might be customers for product. |
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Definition
| competitive marketing strat that tries to create a competitive difference through real or percieved product attributes. |
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Definition
| Info that is collected from original sources. |
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Term
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Definition
| Info that has already been compiled and published. |
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Definition
| Dividing the market into groups of people who have similar characteristics in key related areas. |
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Definition
| A type of advertising that communicates a viewpoint. |
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Definition
| The degree to which a message has made an effect on the viewer. |
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Definition
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Definition
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Definition
| Effect of message on audience |
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Definition
| People remember seeing what ad said. |
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Term
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Definition
| The process of an individual or group selecting, purchasing, using, or disposing of products, services, ideas or experiences to satisfy needs and desires. |
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Term
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Definition
| Underlying values that govern a person's or brands attitude and behavior. |
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Definition
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Definition
| All psychological variables that combine to share our inner selves and help explain consumer behavior. |
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Definition
| A type of market research that identifies people who are in the market for a product. |
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Term
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Definition
| Evaluating the effectiveness of an ad, either in draft form or after it's been born. |
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Term
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Definition
| group interview led by a moderator. |
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Term
| message development research |
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Definition
| Research findings gathered by planners to help decide message strategy. |
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Term
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Definition
| Research that seeks to find out how people think and behave and why. |
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Term
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Definition
| Research that uses statistics to describe consumers. |
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